NCAA March Madness Dates, Brackets & Predictions: Bruce Springsteen & The Killers to Headline Basketball Music Festival
Bruce Springsteen is scheduled to headline the NCAA March Madness Music Festival together with the E Street Band next month. Fox News reports the three-day free festival will be held at the Reunion Park in Dallas. This is the same venue where the NCAA Final Four event was held back in 1986.
According to the NCAA website, Bruce Springsteen will be joined by fellow artist such as fellow country superstar Tim McGraw, Jason Aldean, the pop-rock trio Fun (or Fun.) and The Killers.
The first day of the event, which will be held on April 4, will be kicked off by the AT&T Block Party. It will be headlined by Aldean and will feature musical performances scheduled from 4 pm to 10:30 pm.
On the next day, the Coke Zero Countdown Concert will feature a performance by McGraw and a live broadcast of the first semifinal game of the NCAA. After the broadcast, The Killers will take the stage for the evening's main event.
Aside from their performance, The Killers will also be featured in the video campaign of the 2014 NCAA Music Madness. It will be broadcasted in all platforms held by Turner Broadcasting and CBS Sports.
Sharon Byers, an executive from Coca-Cola North America said, "The NCAA Men's Final Four is college basketball's biggest party, and nothing brings fans from competing schools together to celebrate the anticipation quite like the Coke Zero Countdown Concert."
She added, "Coke Zero is proud to partner with the NCAA, Turner, and CBS Sports and present Tim McGraw and the Killers - two acts famous for their memorable performances. We can't imagine a better countdown to the tip off of Saturday's semifinal games."
The three-day festival will close with a performance by Fun and Bruce Springsteen and the E Street Band on the Capital OneJam Fest on April 6.
Roger Ferguson, managing vice president at Capital One said, "Capital One is thrilled to bring this incredible musical lineup to fans during this year's Final Four. Whether it's hosting the very best musical talent or providing fans the ultimate sports experience at bracket town, we're delighted to help make the Final Four a unique and very special experience."
Additional artists, performances, and events for the festival will be announced in the coming days through NCAA Music Festival's Twitter account.