Sony Slashes Jobs in Australia and New Zealand as Part of Restructuring Plan
Sony Corp.'s dreaded restructuring plan announced in February is beginning to arrive, as the multinational Japanese corporation announced Wednesday that it was cutting jobs in Australia and New Zealand.
"In line with Sony Corporation's February 6 earnings announcement outlining global headcount reduction, together with the decision to cease ranging VAIO products in the ANZ markets as of June 2014, Sony has implemented some organizational changes resulting in a number of redundancies across A/NZ," a Sony statement reads.
Sony declined to mention exactly how many employees were let go.
Sony's February earnings announcement revealed that the company expected to lose over $1 billion by the time the end of the fiscal year, March 31, hits. In light of the loss, Sony announced a major restructuring plan that includes cutting 5,000 jobs worldwide. The company expects to layoff 3,500 employees worldwide, and around 1,500 in Japan.
This isn't the first round of massive layoffs the company has executed this millennium. Beginning in 2005, Sony revealed it would shed 10,000 jobs, then in 2008, another 8,000 jobs, and in 2010, another 10,000. According to the New York Times, this put Sony's population at around 145,000.
Jobs aren't the only thing Sony is losing. Following the February earnings announcement, Sony also announced that it would be dropping its PC VAIO business. The VAIO brand, introduced in 1996, gained a reputation for being a slick alternative to competitors such as Dell and HP. Sony president and CEO Kazuo Hirai called the move to sell Vaio "agonizing" at a press conference in Tokyo, and Sony is currently hunting for investors so that it can sell off the VAIO business by the end of March.
Sony is also shutting down its Reader store e-reader business in the United States and Canada as part of its restructuring process. The Reader Store will remain open until March 20, 6 p.m. EST.
"Although we're sorry to say goodbye to the Reader Store, we're also glad to share the new and exciting future for our readers: Reader Store will transfer customers to Toronto-based eReading company, Kobo -- an admired eBook seller with a passionate reading community. We strongly believe that this transition will allow customers to enjoy a continued high-quality e-reading experience," reads a Reader Store blog post.
Sony has made no mention of slowing down its involvement in the mobile market, where its Xperia lineup of smartphones and tablets have gained traction over the past couple years. Devices like the Xperia Z made waterproof phones mainstream, and Sony seems intent on continuing to attempt to set new trends in hopes of picking up consumers bored of brands like Apple and Samsung, two brands that have started to have the title "stagnant" attached to them.
Sony will also continue its efforts in the television business.
"We are beginning to see the path to a turnaround in our TV business," Hirai said. "TV remains an important category for Sony."