Netflix Chief Ted Sarandos: Sites Like Netflix Are Future of Broadcasting, Not Cable
Viewers of cable and broadcast TV will slowly have to start transitioning away from their long-standing channel swapper and begin a streaming process, if Netflix has anything to say about it.
According to CNET, the streaming video buffet giant has been making waves in the streaming world and has given viewers a new alternative to commercial television that most have been quite pleased with. Not to mention the fact all content is on demand, which is not exactly new to the industry, but more powerful than ever.
Chief content officer at Netflix, Ted Sarandos, spoke with CNET about what he envisions for the future of broadcasting.
"In 10 years ... it will be entirely delivered on the Internet. It will be a series of apps that's closer to what you see on smart TV," Sarandos said. "I don't think it will be delivered on cable, and I don't think it will be linear."
For those new to the terminology of streaming and broadcast TV, linear means that viewers watch TV shows when they air, with no pause or playback options. Thus in turn, nonlinear means the viewer sits down to watch shows whenever it's convenient. They can pause, rewind, fast-forward and even walk away and resume what they are watching. Basically, linear is on-the-air and nonlinear in on demand.
A vast majority of the viewing audience is moving to a Netflix-style of consumption for TV and movie content. Amazon Prime is another player in the on-demand subscription market. Hulu is also a part of that market, but its subscription content also has commercial interruptions.
"Consumers are changing their behavior," Sarandos said. "That isn't a Netflix problem. Every industry has to deal with consumers changing their behavior."
This could also be the result of more original content Netflix has been putting out. In the past, they relied on the recycled shows of linear network television to supply their subscribers. According to Vanity Fair, this is a model of the past as the streaming giant has been making progress creating its own TV shows and films.
One of those films is the mid-level "Beasts of No Nation," which has been getting loads of critical praise ahead of its release.
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