New Spanish-language Web Series 'Tenemos que hablar' Designed to Attract Billennials
"Tenemos que hablar" ("We Need to Talk"), the new Spanish-language Univision webseries, designed to attract billennials or bilingual Latino millennial audiences, embraces drama, comedy, profanity and, of course, emojis.
The series documents a difficult long-distance relationship between 20-year-old Emilia and her boyfriend Bobi, who has relocated from Mexico to Miami. The bi-national series is filmed in Miami and Mexico, and features the YouTube sensations Daniel Tovar and Ricardo Polanco.
The show will feature the realities of two young people who depend heavily on social messaging apps and media, which is expected to resonate with billennials. The series is co-produced by the Colombia-based digital production company Dirty Kitchen, which is responsible for a number of highly successful Latin American web series, including "Cosita De Niñas."
"Hispanics consume 12 hours of online video a month, two percent higher than the average U.S. audience," said Sameer Deen, senior vice president of Univision Digital, according to a press release. "Launching 'We Need To Talk' is part of our commitment to delivering a wide range of Engaging Millennials love that ubiquitous content."
The first of 12 episodes appeared last week, and the series will be uploaded weekly. It will then remain available to those who enjoy binge-watching media. Billed as Univision's first original billenial Spanish-language web series, the network expects to attract younger audiences. Recent studies have shown second and third generation U.S. Latinos are less likely than first generation Latinos to watch Univision. Instead, they are drawn to English-language television. Perhaps the new web series will help to change that.
The comedy will only be available on Univision.com and on Univision's YouTube channel, and it was launched on Oct. 15. Information about "Tenemos que hablar" is available through Twitter, Snapchat, Instagram, Facebook and countless other social media platforms.
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