Twitter is one of the most popular social networking sites, but it is entirely different from other social media sites like Facebook and MySpace because of the short Internet text messages known as tweets. This article will be about how to use Twitter as a marketing strategy and include some tips on sending a permalink.

Twitter can be used as a marketing tool. You can tweet about a myriad of things ranging from your blog to your business. If you are going to tweet about your blog, however, it will be necessary to send a permalink rather than just a link to your blog site. As mentioned above, because Twitter limits tweets to only 140 characters, you will need to be imaginative when tweeting your permalink. A permalink is the link to a blog post and it differs from a normal link by allowing you to link to a specific blog entry.

How to send a permalink via Twitter

With the limited number of characters in a tweet, you might have problems with your permalink if it is on the longer side. Twitter uses t.co service to shorten all links.

Posting a Permalink on Twitter on the Web

  •  Copy your permalink from your blog site;
  •  Log in to your Twitter account and paste the permalink into the "tweet" box (if your permalink exceeds the required number of characters, Twitter will automatically change the number of characters); and
  •  Finally, click the "tweet" button to have it posted.

Posting a Permalink on Twitter Using a Mobile Phone

  •  Go to your mobile app or start a new message;
  •  Paste your permalink into the "tweet" box (Twitter will shorten your permalink if needed); and
  •  Click the "tweet" button to get it posted.

If you are sending a message together with your permalink, make sure that it meets the 140-character requirement for each tweet. You can also use a URL shortener to shorten your permalink.