Miss Universe, Miss USA To Air At Fox After Being Botched By NBC
One of the most watched events worldwide, Miss Universe, will air on Fox the first time on December after ending ties with its former home network for 12 years, NBC Universal.
As part of the contract, Miss USA will also be aired on Fox next year.
Following the messy break-up that involved then-Miss Universe owner Donald Trump, WME/IMG acquired the beauty pageant from the GOP presidential candidate last month, according to a Variety report. In September, the business mogul wholly sold the beauty pageant after he had made backlash comments regarding Latinos when he announced his presidency. Initially, the pageant was co-owned by Trump and NBC but the business magnate bought the entire show and announced it through his favorite social media site, Twitter.
According to an Entertainment Weekly report, Trump accused Mexican immigrants of "bringing drugs" and "bringing crime" inside the U.S. borders and even called some of them as "rapists." The GOP presidential nominee added that people "coming from more than Mexico" and "all over South and Latin America" are the ones who bring "problem" in the country.
As a result, NBC botched the Miss Universe/Miss USA telecast, citing Trump's derogatory and racist comments as the main reason. Prior to NBC cutting ties from Trump, Univision opted not to telecast Miss USA's Spanish-language simulcast. Univision is U.S.A.'s largest Spanish broadcaster.
The 64th annual Miss Universe will be held at Planet Hollywood Resort & Casino in Last Vegas and, according to Miss Universe/Miss USA president Paula Shugart, the search for a new home network started last summer in June.
"Miss Universe is a unique, global media property and this partnership with Fox marks a new era for The Miss Universe Organization as a whole," Michael Antinoro, SVP in IMG, told Variety. "As the broadcast leader in innovative and groundbreaking live events, Fox is the perfect partner as we look to implement new and exciting changes to this show and the franchise."
In a report by Bloomberg, Fox's acquisition of airing rights can help boost its rating as it remains last among the big four TV networks. With a distribution to over 190 countries across the globe, viewers can boost the network's paltry ratings. Miss Universe being aired live on Fox is also reported to compel viewers to watch the show real time.
Meanwhile, Fox execs also expressed their excitement in acquiring the airing rights.
"The Miss Universe and Miss USA pageants are iconic television events loved by generations of viewers around the world," David Madden, president of entertainment for Fox Broadcasting, said in the statement. "We are very excited to partner with IMG and The Miss Universe Organization to infuse a fresh new energy into these perennial broadcast favorites."
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