The enduring draw of BlackBerry has always been its unmatched security. As the company gears up for its biggest release yet — the first Android-powered BlackBerry Priv — they explain why one of the tools in their arsenal is the smart choice for businesses and corporations looking to tighten security: BES12.

According to a report from Phone Arena, the BES12 is a Mobile Device Management (MDM) tool. It offers support for a variety of operating systems including BlackBerry, iOS, Windows and Android.

In the one-minute video, the highlight was on Android devices with the voiceover narrating, "When you're the world's most popular operating system, you're going to be a pretty big target for malware. This has IT departments worried about how to safely support Android devices in the enterprise."

The video went on to enumerate the advantages of the BES12 including the ease of use of the Cloud platform and the all-in-one console. Support for Android for Work and Secure Work Space allows for even more enhanced security and control. Whether users prefer on-premise deployment or Cloud, BlackBerry makes it easy so work and personal data are kept separate but equally protected.

BlackBerry's official website described BES12 as a tool that "allows you to securely manage mobile devices and other endpoints across different operating systems and ownership models."

Security is also a big selling point in the upcoming BlackBerry Priv, which is set to be launched within the week. Bringing the lauded BlackBerry security in the content-heavy Android market took a long time coming, and many are interested in the new handset that fulfills the best of both worlds under the hood and aesthetically.

Despite the buzz around the BlackBerry Priv, there have been speculations that the effort to join mainstream trends come a little too late for the company that now goes up against the likes of Apple and Samsung. If sales do not spike with the launch of the upcoming Android device, reports say that it will likely be the last handset for the BlackBerry team.

"BlackBerry's handset business rides on the success or failure of the Priv," technology analyst Carmi Levy said in a report from CBC News. "If this device doesn't turn the sales tide around, expect a quick decision in the new year."

According to a report from Tech Radar, AT&T is the first U.S. carrier to offer the BlackBerry Priv, although it has been announced that the Android smartphone will also be available on T-Mobile, Sprint and Verizon.

The BlackBerry Priv is slated to be released in stores on Friday, Nov. 6. Retail price is $699.