Twitter Features: Favorite Stars to Be Replaced by Like Hearts
Twitter announced Tuesday it is getting rid of the "favorite" star and switching to a "like" heart in a move that the company hopes will make things less confusing for users of the social media service.
The star icon that users click in agreement or enjoyment of a tweet will soon be transformed into a heart, CNet reports. The new heart icon will be called a "like" instead of a "favorite."
The choice of a heart icon is part of Twitter's attempt to make everyone "love" the service. Twitter wants to be simple and useful for both consumers and advertisers.
Users on Twitter, 320 million in total, have lots of likes, but not everything is their "favorite," according to Akarshan Kumar, a Twitter product manager. Kumar said that the star could be confusing, especially to new users on Twitter.
"The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones," Kumar said. "The heart is more expressive, enabling you to convey a range of emotions and easily connect with people."
Twitter wants to connect people in a more simple way. Last month, the service added a Moments feature, which displays popular trends, events, news and much more.
Jack Dorsey, Twitter's new full time CEO, has made several changes to the platform since taking over. He has already decided to lay off 8 percent of his company's workforce and plans to continue making other changes in the future.
"I've challenged our teams to look beyond assumptions about what makes Twitter the best place to share what's happening," Dorsey said last week in an earnings conference call. "I'm confident our ideas will result in a service that's far easier to understand, and much more powerful."
Twitter only added 3 million monthly active users in its most recent earnings report, and the company is forecasting a fourth quarter profit of just $695 to $700 million, far below analysts' expectations of $739.7 million, USA Today reports.
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