Rockstar has a new week-long promotion that encourages "GTA Online" players to drive around Los Santos in style.

According to the studio's official news website, there are discounts, bonuses and freebies for each day this week in "GTA Online." Players can get 25 percent off on one lowrider and its subsequent upgrades for each of the first six days of the sale. The schedule for the lowrider discounts is as follows:

  •  Monday (Nov. 16): Declasse Voodoo
  •  Tuesday (Nov. 17): Albany Primo
  •  Wednesday (Nov. 18): Albany Buccaneer
  •  Thursday (Nov. 19): Declasse Moonbeam
  •  Friday (Nov. 20): Vapid Chino
  •  Saturday (Nov. 21): Willard Faction

Dashboard bobbleheads can be bought for 75 percent off while items at Ammu-Nation are offered at 25 percent off. Additionally, players who log in to play "GTA Online" this week will be rewarded with a free hat. The collection includes the following:

  •  Monday (Nov. 16): The "Strawberry" Hat
  •  Tuesday (Nov. 17): The "Magnetics Block" Hat
  •  Wednesday (Nov. 18): The "SA" Hat
  •  Thursday (Nov. 19): The "Boars" Hat
  •  Friday (Nov. 20): The "Davis" Hat
  •  Saturday (Nov. 21): The "Westside" Hat
  •  Sunday (Nov. 22): The "Eastside" Hat

Each day this week will have a special event playlist designed to put the lowriders to the test. Players who complete the playlist will receive double the amount of in-game cash and RP. The double rewards earned by doing Lamar's new contact missions on Saturday will carry over to the new adversary modes on Sunday. The new adversary modes are Keep the Pace, Offense Defense, Relay and Slasher.

Rockstar's parent company, Take-Two Interactive, recently revealed that "GTA 5" is still enjoying robust sales due in large part to recurrent consumer spending on "GTA Online."

Recurrent consumer spending includes the revenue generated from online subscriptions, DLCs and virtual in-game cash. As listed on the company's earnings results for fiscal second quarter 2016, revenue from recurrent consumer spending took up 20 percent of Take-Two's total sales for the quarter.

Naturally, "GTA Online" was shown to be the best in that department. Take-Two CEO Strauss Zelnick said that the online multiplayer saw a whopping 8 million players a week. That's 2 million more than the combined turnout of "Battlefield 4" and "Battlefield Hardline" per month.

Another takeaway from the press release is that the company teased it's already working on several unannounced games.

"Our worldwide development teams are working on numerous unannounced projects--including new intellectual properties and offerings from our established franchises. Our robust development pipeline extends years into the future, and promises to captivate audiences and set new benchmarks for creative excellence."