For subscribers to Amazon Prime's streaming video buffet service, you are about to get even more content under that umbrella.

According to Bloomberg, there are preliminary reports coming out from industry insiders that Amazon is about to go head-to-head with Netflix in the subscription video-streaming market and bring in other networks and on-demand suppliers to their streaming service.

Although these are just early reports and there has been no official word yet from the company, there is reason to believe that Amazon is making a bid to carve out a larger share of the streaming video market by consolidating other on-demand suppliers under their own umbrella of offerings and giving subscribers more content and options to choose from.

Based off these early reports for the upcoming move, this does not necessarily mean that the online streaming and retail giant is going to be offering these extra services up for free, but rather for convenience sakes.

With so many subscription and a-la-carte video-streaming options housed under one roof, Amazon will uniquely position itself for more traffic to their own video offerings.

Both Amazon and Netflix are both alike in the streaming business because they offer a buffet of streaming video options for one subscriber price. But there are several ways they are different as well, and that is not just in content.

First of all, Amazon has added perks that subscribers can take advantage, which includes free 2-day shipping on orders, Prime Music and special offers. But the biggest difference in the two subscription companies is that Amazon also offers a-la-carte streaming options for premium and vintage content. This is content that's not included in the Prime subscription, but it can be purchased for streaming and downloading video purposes in the Amazon digital locker.

But if customers have subscriptions to other on-demand services, then those offerings from them would then be made available within the Amazon Prime library and give those services an easy way out for handling customer service, which Amazon will handle for them.