Not all businesses need to hail from a major city such as New York or Miami to succeed, a Boise, Idaho-based business has encountered growth in less than a year serving the Hispanic community.

ADamigo, which offers publishers across the United States opportunities and tools to market and sell advertising space, saw over seven million unique visitors become engaged with their website. According to comScore Media Metrix, ADamigo's online presence reached to 7.4 million unique visitors with 30.8 percent accounting for Hispanics. As a result, it landed ADamigo among the top 10 Hispanic ad-focused networks in the U.S.

"Since our launch only six months ago, we have grown ADamigo to target the Hispanic network through various premium sources - not just digital," said ADamigo CEO Juan Cardenas. "For example, a particular client of ours offers digital screens in over 1,000 Hispanic-concentrated locations across America, delivering millions of impressions."

ADamigo might also see positive through comScore's vCE for evaluations on its digital campaign.

According to ADamigo Director of Sales and Marketing for Digital and Print Media Michele Lauer, comScore's data helps the company figure out and determine changes and desires their clients need as diverse as it may be.

"With it, ADamigo will be able to provide real-time data to help identify the best sites out there for their digital campaigns," added Lauer. "I look forward to helping ADamigo bring this powerful, insightful data to current and future clients."

comScore is a digital measurement and analytics company that offers insights on mobile, television, and web consumer behavior for its clients for better investments.

comScore itself made efforts to enhance its insights in the Hispanic market by teaming up with Batanga Media, which has been noted as the largest media and continent business for the demographic in the U.S., Brazil, and the rest of Latin America. Batanga Media stated it will provide comScore its "proprietary ethnicity data" for the analytics company's validated Campaign Essentials, or vCE, product. As a result, Batanga Media also became comScore's first Hispanic content partner as a digital campaign measurement tool.

One unit that can see benefits from the comScore and Batanga Media partnership are advertisers, especially if they are seeking to reach out to the growing U.S. Hispanic online demographic. The Nielsen Company's The Digital Consumer reported Hispanics spend more than consuming digital video than the national average in the U.S.

comScore Senior Vice President of Global Marketing Strategy Anne Hunter said, "By leveraging Batanga Media's valuable demographic information on Hispanic consumers, comScore can significantly bolster the quality of our audience reporting for digital campaigns. Greater depth and reporting granularity for Hispanics means an improved ability for our clients to optimize their campaigns in real-time."

ADamigo could see positives from the partnership once the next vCE report is released.

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