Entravision Launch Todobebé.com for Latino Moms and Moms-To-Be: From Pregnancy, Birth, Nutrition, and More

By Michael Oleaga Apr 06 2014, 16:34 PM EDT

A Spanish-language media company have launched a new website on motherhood and related topics for Latinos across the United States (U.S.) and Latin American region.

Todobebé.com is the latest website offering from Entravision Communications Corporation for Latino mothers to be engaged in "unique and exciting" opportunities, as Entravision Chief Revenue Officer Mario M. Carrera stated.

"Moms are highly coveted consumers who make and possess tremendous influence on the purchasing decisions of their families," said Carrera. "Todobebé's focus on Latino moms offers a unique and exciting opportunity for brands to engage this growing audience, at a time when new purchasing habits are being formed."

The Todobebé offers history and tips for expecting and new mothers and fathers including a time period starting on what to expect from ovulation to week three to week 38 and birth. Suggestions on nutrition, advice on pregnancy, forums, and videos are offered as well.

Todobebé's offerings will also be expanded on television courtesy of Univision. Entravision accouned Univision's Colorado affiliate television news personality Vanessa Bernal will be Todobebé's brand ambassador. With the role, Bernal will host segments during local cut-ins in the morning telecast of Univision's "Despierta America." Bernal will also front features, specials and personal event appearances for Todobebé including participation in blogs and digital chats with the aim to forge relationships with Todobebé's audience.

Todobebé has also utilized social media to expand its brand, including Facebook, Google+, Pinterest, and Twitter.

"Our diversified, multi-media assets provide an ideal platform to reach Latino consumers," said Entravision Chairman and Chief Executive Officer Walter F. Ulloa. "The development of our content offering has been a key strategic initiative, and with the introduction of Todobebé to our owned platforms we are expanding our service to the U.S. and Latin American Latino community and creating a new and powerful marketing vehicle for advertisers."

Carrera added, "With one out of every four U.S. children born into a Latino family and with nearly $200 billion in annual purchasing power, the Latino mom market segment offers a significant opportunity to continue to grow our Todobebé platform into a trusted marketing channel for advertisers."

According to the U.S. Census Bureau, the U.S. has 53 million Hispanics with 68 percent future growth expected by 2030. The Hispanic population in the U.S., based on 2010 data, have accounted for approximately $806 billion in total consumer expenditures, which is an increase of 21 percent since 2005. By 2015, estimates have projected Hispanics to account for more than $1 trillion in consumer transactions.