HTC One M8 Release, News, and Update: Smartphone of the Year's Next Gen Model Attempts to Be 'The Best'
While HTC's newest smartphone the HTC One (M8) has been only been available at retailers in the U.S. for only about two weeks, the reviews of the device have been highly positive.
Many publications have been calling it the best phone on the market and better than it predecessor the HTC One (M7), which earned the title of "Smartphone of the Year" at Mobile World Congress this past February.
BGR got to recently sit down and talk with HTC America President Jason Mackenzie and VP of North America Marketing Erin McGee for an exclusive interview regarding the company's success and early revenue numbers on the M8.
BGR reported that it had seen some conflicting reports about the M8s sales numbers in the U.S. and spoke with the two heads of the company's U.S division to correct those inaccuracies.
Mackenzie and McGee were unable to provide specific numbers because of Taiwan's stock exchange regulations but Mackenzie did tell BGR that M8 has received 300 percent more press coverage than the M7.
Mackenzie also said that the M7 had received "exponentially more coverage" than any of HTC's previous products.
Despite M8 only being available at Verizon Wireless stores and online at three of the four top U.S. wireless carriers during its first week on the market, HTC still sold more M8s than M7s in its first week on shelves last year, according to BGR.
"Our first week of sales with one operator -- Verizon Wireless -- was significantly better than the first week last year across multiple operators," Mackenzie said.
HTC's website has also seen a 250 percent increase in traffic after M8 was unveiled as more than eight million people also viewed the live streaming of the unveiling on March 25 at the New York and London conferences.
BGR continued to discuss the competition between HTC and Samsung with the two heads. Mackenzie was very critical of the Galaxy S5's design and said HTC "kills them on design."
Mackenzie said its not really much of a competition because the company is trying to beat Samsung, it's just trying to build the best phone while maintaining a loyal fan base.
"The beauty for HTC and for our customers is we're not trying to be Toyota or GM and build these things for super mass production," Mackenzie said. "Our objective is not to sell the most phones, but to build the best phones and build a strong, loyal base."
Subscribe to Latin Post!
Sign up for our free newsletter for the Latest coverage!