Samsung recently showcased the latest addition to the Galaxy A series in China.

Dubbed as the Galaxy A9, the smartphone rocks a 6-inch Super AMOLED screen with 1080 x 1920 resolution display, as per FoneArena.

Super AMOLED is a variant of the AMOLED display technology that incorporates a capacitive touchscreen layer directly into the display as opposed to on top of it. This results in a slimmer design that consumes less power and reflects less light.

The device is powered by Qualcomm's Snapdragon 652 SoC, which is a beefed up version of SD 620. It contains an octa-core CPU and the Adreno 510 GPU. There's 3GB of RAM along with 32GB of built-in storage. Both its 13-megapixel back camera and 8-megapixel selfie shooter sport an aperture of f/1.9.

The A9 includes a fingerprint sensor embedded in the home button while the lights are kept on by a high-capacity 4000mAh battery. The dual SIM handset hosts several connectivity options like Wi-Fi, Bluetooth 4.1, 4G LTE and NFC connectivity.

The A9 uses the same metal and glass build featured on prior Galaxy A smartphones. Buyers have the luxury of choosing three color options namely White, Gold and Pink. The Korean tech giant has yet to elaborate on the A9's pricing and global availability.

Samsung's recent success in the low to mid-range arena has one insider speculating that the company is shifting its focus towards budget-friendly smartphones for next year.

According to the source who spoke to KoreaTimes, the mid-range Galaxy A series and low-end Galaxy J series posted strong shipment growth in 2015. There were doubts if Samsung had the competitive edge in these markets, but the results turned out to be a favorable albeit surprising one for the company.

Now that Samsung has a gauge on the two segments, it wants to lower smartphone shipments by as much as 12 percent in 2016. The OEM is planning to only ship between 420 million and 430 million units next year.

The source added that big things can be expected from the next-gen Galaxy A and Galaxy J smartphones. Nevertheless, Samsung is still banking on its upcoming flagship models such as the Galaxy S7 and the rumored S7 Edge to help the company stay on top the mobile market.

While the source said Samsung is cutting smartphone production cost for next year, it did mention that the decision was not based on a drop in demand for Samsung handsets, but rather a decline in the smartphone market in general.