Apple, LG and Samsung are all rumored to be working in concert to devise a new type of screen technology for the iPhone.

According to CNet, the screens on the new models could use organic light-emitting diode, or OLED, for the first time in the product line. With that update comes the promise of better-quality imaging when directly compared with liquid crystal display, a standard that's been used in computers for years.

The change would mark the first major alterations for the iPhone in nearly six years, or since Apple released "retina" displays that promised to show so much detail that users wouldn't be able to distinguish what's on the screen from a printed image.

An Apple spokeswoman declined to directly comment on the rumored changes, and reps from both LG and Samsung failed to respond to requests for comment.

Either way, speculation about the next iPhone's features, especially changes from past models, remains a popular pastime in the technology industry. One of the other widely circulated debates now centers on whether Apple will elect to remove the headphone jack from future models.

In the past, Apple has overtly expressed a disdain for OLED displays, with CEO Tim Cook once going so far as to brand the new technology "awful."

Cook added, "If you ever buy anything online and really want to know what the color is, as many people do, you should really think twice before you depend on the color from an OLED display."

Yet, recent trends throughout the industry have seen an increase in OLED displays, with Apple even turning to the technology for its recently released Apple Watch.

Recent stories published in several Japanese publications have also claimed Apple is planning to change its display technology within the next couple of years.