Balmain spearheaded the ultimate throwback shoot with 90s supermodel icons Naomi Campbell, Claudia Schiffer and Cindy Crawford. Except, it's not a throwback at all. In fact, it is edgy, sleek and fashion-forward and the original supermodels are two decades older, even if they do not look at all like it.

It's no surprise that Balmain was able to hit another winner with this one. Not only did they have three of the world's biggest supermodels -- in any decade -- but they have the vision and clear direction of creative director Olivier Rousteing.

Rousteing talked to Vogue about the epic get-together of the most famous names in the fashion industry, including about the vision of the new campaign.

"It's a new chapter for Balmain," Rousteing explained in a phone interview from Paris. "Sometimes people are confused and think it's all about social media and Instagram. Balmain has a deep soul, and it's not only about followers. It's about dreams and love, and I think with this campaign I'm going to show that and go back to its roots. This campaign is about what makes me love fashion, and these three women are exactly that. These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future."

He added that the shoot is not at all a departure from Balmain's nature saying, "All the people who love Balmain have this nostalgia of the power of fashion in the '90s when models were iconic-and this is always what I push.... When you love Balmain, you love Cindy, you love Naomi, and you love Claudia."

Being at the pinnacle of the industry has brought these supermodels together back then, and things haven't changed a lot today -- even decades after their catwalk reign. The trio enjoyed being in front of the camera together and Schiffer said, "I loved seeing Cindy and Naomi again. Every time it's like I'm continuing a conversation from the day before. We have experienced some amazing times together."

She added, "Cindy and I talked about family life as we had our hair and makeup done, and Naomi, who still has the best body in the business, made us laugh."

Rousteing offered a comprehensive look of the shoot on his Instagram account, posting a series of black and white images for his two million followers.