Twinkies Making Sweet Comeback This Summer
Have you been craving a soft, buttery sponge cake surrounding a core of delectable creamy filling? You're not alone. After the famous Twinkies snack went off the market in 2012, people across the country went into a panic mode to get as many as they could. Now, the snack is making a sweet comeback Jul. 15.
The Twinkie was threatened with extinction after the company that made the famous treat went bankrupt last year. The Hostess brand got into a big labor dispute with its workers which eventually led to its collapse. A bankruptcy court has since been auctioning off Hostess's brands in order to raise money.
That's where Daren Metropoulos stepped in. His company has reportedly bought a smaller version of the Hostess company, and with it, their prized asset: the Twinkie. He says that they fully intend on defending consumer's taste buds from unoriginal knock-offs.
"A lot of impostor products have come to the market while Hostess has been off the shelves," says Metropoulos, a principal of the investment firm Metropoulos & Co., which worked with Apollo Global Management to buy many of the Hostess snacks.
Those new products included Bingles (Blue Bird brand), Dreamies (Mrs. Freshley), and Cloud Cakes (Little Debbie). Despite their similarity in appearance and taste, people demanded the real thing, and those fans of the treat did everything they could to save their beloved snack.
"But the real fans weren't fooled and were quick to purchase every last remaining Twinkie on store shelves. The news of the Hostess shutdown spurred an outcry from loyal fans on social media outlets including Facebook, demanding the real thing. The Wendy Williams show even launched a page called 'Save the Twinkie,'" notes the Los Angeles Times.
Metropoulos's company has some experience in reviving failing companies for a profit, enjoying success with the Chef Boyardee and Bumble Bee Brands. They also own Pabst Brewing Co., maker of the famous Pabst Blue Ribbon beer and say that there could be some cross promotion between the two.
"There is certainly a natural association with the two," Metropoulos said. "There could be some opportunities for them to seen together."
Beer and Twinkies? Sounds like a college student's dream.
Subscribe to Latin Post!
Sign up for our free newsletter for the Latest coverage!