Tequila Market Gains Momentum in Latin America
Tequila is gaining momentum in Latin America and its 2015-2019 projections show promising future, per PR Newswire. T,he abundant supply of agave, tequila's number one ingredient has boosted the production of the alcoholic drink.
According to the news outlet, since 2004, there has been a consistent supply of agave that manufacturers don't see it running out soon. Another key factor why tequila is booming in the Latin America region is the exemplary number of consumers who prefer tequila than the conventional beer; which is said to be tequila's number one competitor in Latin America/
The alcoholic brand of tequila comes in several forms and strength. Alcohol experts will probably realize its distinct flavors, but for others, it's quite refreshing to know that the tequila comes as normal, premium, high-end premium and super-end premium.
From 2014 to 2019, producers of tequila can bet on a 1.89 percent growth in terms of volume and a 2.62 percent revenue. Reports about its market size include the potential vendors in a specific region as well as the growth prospect against other alcoholic brand competition.
Currently, tequila is being produced by six distinct distillers mainly Cuervo International, Diageo, Patron, 1800, Brown Forman and Beam Suntory. Sixteen distillers have also tried and is currently producing the alcoholic drink. Regarding agave, tequila's raw material and primary ingredient, Newswire said that it takes about eight to 10 years before a full-grown agave can be used in tequila production.
In 2004, 51 hectares of land has been planted with agave, making it the largest recorded plantation of the said plant. That being said, the eight- to 10-year tenure of the plant has been completed and it will be ready for harvesting. This year might commemorate that prediction. Also, in 2013, Mexico recorded a 16 percent increase in tequila exports, mainly the agave tequila rose.
The Spirits Business, on the other hand, revealed some of the tequila brands that you need to try this 2016, including Corazon, a Sazerac owned tequila brand that is under the super premium category.
The Karma Tequila, a ultra-premium, gluten-free tequila, is said to be double-triple distilled in order to reduce hangover.
Patron is an entry at the 2015's "Brand to Watch." The brand advertises their tequila under the "Know your NOM," where they tell you exactly how they control their brand from distillation until they reach the shelves.
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