Concussion has been a hot issue on the NFL, and it's one of the most common illnesses of retired NFL players. VICIS has found a new way to reduce such unfortunate situation by providing a new concept for football helmets. According to the Daily Mail, Sam Browd, Co-founder of Vicis and a neurosurgeon of the Sports Concussion Program at Children's Hospital in Seattle, helped in the conceptualization and designing of the football helmet.

The publication said that by deriving his ideas on tectonic plate movements, Browd was able to design and make primary sketches of what the football helmet will require. Along with this new idea of added protection on the helmet is the company's retention of the gear's design.

This new innovation aims to protect players during hard impacts. Featured on the Bloomberg Business, Dave Marver, Chief Executive of the startup business Vicis, compared his homegrown design helmet to that of Riddell's and he actually "heard' the big difference. For the helmet to be able to absorb impact and protect the player, it requires at least several layers.

The outer most part of the helmet is what Vicis call the Lode Shell. The Lode Shell is a soft shell absorber that bounces back after an impact. The Core Layer follows the Lode Shell, which is composed of one-and-a-half-inch vertical struts that can be bent and strutted in order to reduce and delay the impact.

The Arch Shell, one of the most important parts of the helmet, is what protects the skull. It is made of a hard plastic shell, which is enough to prevent anything from hitting the player's skull. The Form Liner comes after the Arch Shell in order to provide comfort in places where the head should touch the Arch Shell. The form liner is also waterproof, a hygienic concept that is also important to players.

The last integral part is the chin strap, where "Two of the four snaps fasten to the inner shell to curb energy flowing through the jaw." VICIS currently develops the helmet under a $10 million funding and their effort to continue with the project aims to reduce concussion by 50 percent.

NFL's Senior Vice President for health and safety said "There's a lot of optimism around the potential for their product. The idea is that it's disruptive technology. How much it revolutionizes the industry, we'll see." Currently, the company is not worried about their pricing, what they're looking forward will be the possible lawsuits thrown at them by rivals.