A new presidential campaign consultant and marketing research expert have joined Hillary Clinton’s team to boost her reputation and position among Hispanics. The two experts are expected to contribute much in the following months.

NBC News reported that Lorena Chambers, Chambers Lopez Strategies LLC CEO, and Enrique Castillo, Castillo & Associates founder, recently became part of the strategic team of Priorities USA. The news was announced by Justin Barasky, spokesman of the political fundraising group.

Previously, Chambers also worked with Priorities USA which resulted to the re-election of President Barack Obama in 2012. Chambers also helped John Kerry during his presidential campaign in 2004, winning awards for some of the commercials she created. She produced a commercial in English and Spanish that focused on family and education.

She is the only Latina to come up with a presidential campaign commercial for either party so far. Additionally, the Mexican American also worked on the re-election of Senator Harry Reid and the campaigns of various governors.

"Hillary is the only candidate strong enough to take on the Republicans in November and will fight back against their plans that would hurt the middle class, and hurt Latino Americans especially," Chambers told the news service.

According to the same NBC News report, Enrique Castillo is a native of Mexico and described the 2016 election as the most important in the history of Hispanic Americans. He said that Donald Trump, Ted Cruz and others in the GOP field have a risky agenda for Hispanics. According to Castillo, Clinton is the only person who has the strength and courage to stand up to them and support Latinos.

Based on another NBC News report, Clinton launched “Latinos for Hillary” in October 2015, resulting to a growing number of Latinos backing her. Several Latino politicians, celebrities and community heads already started announcing their support for Clinton. Chambers stated that Latino voters admired Clinton when she was first lady and secretary of state. Her initiatives will make her even more popular among Latinos, who may comprise around 12 percent of eligible voters in the 2016 presidential race.

Chambers acknowledged that Latinos are vital in winning the presidential contest. In 2012, Obama won 71 percent of Latino and 93 percent of black voters, despite garnering only 39 percent of white voters, to defeat Mitt Romney. In the 2008 primaries, Clinton was backed by the Latino community. Hispanics voted for Clinton by almost two-to-one against Obama.

More updates and details on Hillary Clinton’s plans for Hispanics are expected soon.