Art in Bloom: Brazilian-Inspired Abstract Art Blossoms with Floral Designs, Benefits Critically Ill Children in Brazil
"I want you to be provoked.
I want you to be surprised.
I want to challenge you to see beyond pretty colors, instinctive movements and unconscious desire.
I paint with prejudice-free creativity and fearless thoughts that I hope to share with you."
- Brazilian Artist and Interior Designer Adriane Ayma
What do you get when you combine, stunning floral designs -- rich with roses, orchards and hydrangeas from Brazil and Colombia with thought-provoking abstract art, Brazilian beats and the taste of Brazil's signature drink, the Caipirinha?
An artistic, horticulturist's dream, filled with the essence of Brazil.
Then add a great cause, like Brazil Child Health, "a non-profit organization that works to break the cycle of hospital re-admissions of critically ill children from low-income backgrounds," then you have an even better reason to take in the moment and enjoy all of the above.
¡Viva la Primavera!
After battling a harsh winter, artist and interior designer Adriane Ayma in collaboration with New York based artist, Anthony Frattin and floral designer Marcela Bonancio teamed up on April 23 at The OUT Hotel in New York City to welcome Spring with their talents and incorporate a good deed through an exhibit called "Art in Bloom."
The Brazilian beauties, Ayma and Bonancio, who are both natives of southern Brazil but met in the Big Apple, donned a beautiful long dresses and floral designs in their hair, which were of course made by the talented Bonancio.
Ayma of Ayma Art & Interior Design, has a Masters of Fine Art at the Parsons School for Design in New York. With over a decade of impressive, artistic expression, Ayma's work has been displayed not only on the walls of her clients, but also notable art collectors who own paintings such as the Brazilian Vik Muniz and Jean-Michel Basquiat.
Dubbed "a visionary floral designer," Bonancio furthered her interest in horticulture and design at the New York Botanical Gardens. She is the founder and creative mind behind The Lotus Blossom Atelier, a stylish boutique Floral Design Company in New York, focused on social events, corporate events and weddings.
The idea of combining something living with still life is a medium that is often used in Europe, Ayma points out.
"In Brazil, we always have tropical weather and we don't have harsh winters ... so we wanted to celebrate Spring because we couldn't take this winter anymore!" she told Latin Post. "We came up with 'Art in Bloom,' it's an idea that they do in Europe in Springtime -- they match paintings with flowers, like in Vienna, etc. It's not something that's common in the United States. We decided to give it a new twist with an edge."
Incorporating the use of color adds a familiar vibrancy of Brazil for both the artist/interior designer and floral designer.
"This event to me, it brings something very artistic; it's very different than what I actually do everyday, I usually work corporate events and weddings," Bonancio told Latin Post. "So this brings a completely different experience to the customer. It's an amazing collaboration with Adriane."
The exhibit, which features lilacs, tulips and other Spring flowers are also a hit for weddings this Spring, Bonancio adds.
While a lot of corporate events and weddings generate a huge interest in floral designs within New York City, it goes well beyond -- there's a lot of flower power stemming from South America.
While most of the flowers come from Colombia, especially roses, Bonancio points out, many hydrangeas also come from Brazil.
"In stark contrast to neighboring Colombia and Ecuador, Brazil's vast internal market of nearly 190 million people in fact consumes 97.3 percent of the country's flower production, according to Smithsonian. "The flower industry is expected to close the year with a strong growth figure between 8 and 10 percent. Annual sales to end consumers in Brazil are expected to amount to no less than $ 2.14 billion."
As mentioned, Colombia is also a huge exporter of flowers, which helps both Colombia and the U.S.
"More than two-thirds of all flowers sold here come from Colombia, the result of steady growth in imports that started two decades ago when Congress tried to stem the flow of drugs into Miami by boosting the country's legal industries and picked up when the two countries inked a free trade deal," Poltico reports.
"The Colombian Embassy in Washington has highlighted its country's flower sales to the United States. More than 130,000 Colombians are employed in its flower industry, plus 10,000 seasonal workers for Valentine's Day, the embassy said."
Bringing it back to Brazil, Bonacio is especially thrilled that the country of her birthplace is in the forefront of the world right now with the upcoming World Cup Brazil 2014.
"Carnival passed already, now we are getting prepared for the World Cup," she added. "We hope that everything will be OK, Brazil is kind of passing some very turbulent phases, but we hope everything will be fine and ready for everyone to go and enjoy and have fun with all of the crazy Brazilians who are so crazy about soccer! We feel the energy, naturally!"
Over 100 attendees took in the stunning purple and pink orchids at "Art in Bloom" while DJ/drummer duo DJ Mavric & Carlos Ferreira brought smooth samba-like, electronic beats, creating the vibe of Brazil.
In addition, a seventh painting was presented for the silent auction where 100 percent of the profits went to the charity Brazil Child Health, which is also dedicated to helping promote and fundraise for Associaco Saude Crianca in Brazil.
"The mission of the organization is to provide assistance to children and families who live below the poverty line from Hospital de Lagoa, in Rio de Janeiro. The charity not only yielded from the auction, it will also receive 50 percent of the art sales from the entire exhibition, with a goal of $16,000."
"Art in Bloom" is a series of artwork that will put it's spin on color trends. The art-inspired Spring revival will change its color theme each week. During the first week, the artists will feature deep and rich purples and pinks, the second week -- yellow and orange, the third week -- black and burgundies, and for the last week, an all white color theme will celebrate the culmination of the exhibit.
"Art in Bloom" will be on display at The OUT NYC hotel lobby, free of charge, 24 hours-a-day, from April 21 until May 12.
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