When it comes to lingerie, very few people in the world can compete with the likes of Heidi Klum. The famous supermodel and television host showed off her smolder in the latest campaign for Heidi Klum Intimates to hit the public.

According to a report from Standard UK, the new Heidi Klum Intimates Spring Summer 2016 campaign debuted in time for Valentine's Day. Highlighting the sexy new collection and the model's sultry beauty, the campaign dubbed "Heidi Klum stops traffic" consisted of blown-up billboards around London.

The Heidi Klum Intimates brand first launched two years ago, a natural choice for the former Victoria's Secret Angel who spent years strutting down the runway in the world's most well-documented lingerie line. The experience in lingerie and fashion has made her a hands-on and active designer in her own collection.

In an interview with Vogue Australia, Klum discussed the process of designing and putting out an entire line of underwear for her brand. The meetings happen only four times a year so the team from around the world can talk face to face in Los Angeles or New York.

"We basically bring all of our ideas to the table, and then I try things on," she explained. "I look at all the shapes that we've had, shapes that I feel like we're missing, so this time I added a lot more soft cups. I tried to play with new laces."

Some of the new things the team is trying to accomplish are modern laces that aren't "so flowery and cute" as well as "harder pieces" compared to the first set of lingerie from the Heidi Klum Intimates. Klum, a woman and an experienced model and designer, tries out all of the products herself, but she also hands out the final pieces to her family and friends.

According to the supermodel, women in the U.S. and England tend to prefer the soft cup bras, while in Australia the push-up versions are still the best-selling kind of underwear.

In an interview with News AU, Klum pointed out, "Every bra has a different construction which gives you different shaped cleavage."

Heidi Klum Intimates is best known as a good lingerie choice for women, but it has also released Heidi Klum Man, which has also gotten positive feedback from guys, Klum told Vogue AU. The brand will also be offering a swimwear line soon with a wide variety of prints, designs and mix and match pieces across the collection.