Popular messaging service WhatsApp has hit another milestone after it recently announced on its blog that it has already reached one billion users worldwide. Despite the number of users enjoying the service, WhatsApp remains true to its mission of enabling its users to connect to their loved ones for free.

The company also said on its blog, "We are proud of this milestone, and we're humbled by the extra ordinary ways all of you have used WhatsApp. Whether it's sharing vital information during natural disasters or health emergencies, finding a date, growing a small business, buying an engagement ring, or seeking a better life -- we're honored to be a small part of what people are doing to make their lives and the lives of those around them better.'

The staggering number of WhatsApp users imply that the app is being used by merelyl one in every seven people worldwide, says the blog. However, even in the height of their success, the WhatsApp team continue to promise the service of simplicity, reliability, speed and security.

Meanwhile, BT recently reported a WhatsApp scam that has been circulating and targeting unsuspecting users. According to the report, the alleged scam comes in the form of what looks like a legitimate message from a friend, but with the inclusion of a link that is randomly put within the message.

Since the link appears to be legitimate, users are bound to click it. The said link automatically directs the users to a website that features different coupons and discount offers from selected giant stores. The real threat comes after users are asked for some personal information such as phone numbers, addresses and emails.

For example, the report said that the scam offers a discount in Starbucks was mentioned if users are able to forward the message to ten more people on their contact list. In order to avoid such scams, BT suggested three major factors that determine whether it's a scam. First, if the message asks you to forward it to a certain number of friends, think twice before doing so. If it threatens to cancel your account if you fail to forward the message, there's a bigger chance that the message is a scam. Lastly, if the message actually contains a gift or reward for your disposal.

WhatsApp is now the global target of scammers after it recently celebrated its one billion users around the globe.