The Sirtfood Diet includes indulging in red wines and chocolate. While this is too good to be true, is it just another fad?

One of the newest weight loss craze to grace the Internet is the Sirtfood Diet, here is everything you need to know.

1.) What is the Sirtfood Diet?

Sirtfoods are foods that are high in sirtuin activators. Marie Claire explains that sirtuins are proteins that help with metabolism, burn fat and increase muscle mass. Eating foods high in sirtuins will keep the body nourished and fit while it loses weight.

2.) What are examples of sirtfoods?

Major foods consumed in this diet include red wine, at least 85% dark cocoa chocolate, apples, green tea, blueberries, kale, capers, parsley, apples and citrus fruits.

According to BBC Good Food, there are two phases to the Sirtfood Diet. The first phase including having 1,000 kcal for three days featuring green juices and an entire meal with foods allowed. The remaining days of the week will be upped to 1,500 kCal of green juices and two meals rich in sirtfoods.

The second phases lasts 14 days and is reportedly called the maintenance phase. It involves eating three meals rich in sirtfoods and one green juice.

3.) Who invented it?

The diet was invented by Aidan Goggins and Glen Mattens, who are both authors and health consultants. They also have a book called "The Sirtfood Diet" that includes meal plans.

4.) Which popular celebrities follow the diet?

According to Good to Know, the diet has been recommended by sports personalities including British boxer David Haye, English ruby player James Haskell and Olympic gold medalist Ben Ainslie. Jodie Kidd and Lorraine Pascale are huge fans of the diet too, Woman and Home reports.

5.) Is there a catch?

Not all diet plans work for everyone and the Sirtfood Diet is no exception. The diet is still in its early days, so it is unclear if it is for people who are looking to find a weight loss solution.

A senior lecturer at University of Huddersfield explains that the weight loss plan "is just another fad" because it isn't backed by science, Daily Mail reports. He adds that effectiveness of a weight loss diet is next to impossible to find scientific proof for as there are a number of factors that need to be taken accounted for. Furthermore, self-reporting and self-recollection produces unreliable data making scientific approach difficult for any diet plan.