When Univision's "Nuestra Belleza Latina" premieres on Feb. 28, fans can expect to see Osmel Sousa, the show's head and toughest judge, more critical than ever.

Latin Post caught up with Sousa to discuss what fans can expect from the popular television competition, now in its 10th season, his thoughts on how the show has changed over the last nine years and why every contestant has an equal chance to win the highly-coveted crown.

According to an Univision press release, the format of the show changed for Season 10, welcoming back past contestants who were very close to winning in their respective seasons. Also new this season, fans will get to vote from the beginning and will choose the weekly challenges, and contestants will be living on a farm instead of in a mansion.

"They have to come better prepared," Sousa said. "They are contestants that have already done this. They have the experience of being on the show. They have the experience of failure -- because not winning [the title of NBL] is a failure -- so they should all come determined to win."

The judge explained that this season the competition is going to be really challenging. He expects a "masterful" performance from each of the contestants because, unlike previous seasons, everyone has already had experience working with Univision and taking on the weekly surprise challenges.

As the only judge who has been present for every season of the beauty competition, Sousa knows a thing or two about what contestants need to do to win the crown. He added he will not be holding back in his critiques.

To win the upcoming season, Sousa reiterated that the contestants need to look no further than the previous winners for examples.

"Besides their foundation, their character and behavior was just as important," he said while discussing the past winners. He added that the ways contestants tackle the challenges every week will say a lot about them.

The self-proclaimed "Zar de Belleza" (Czar of Beauty) may be known for his harsh words, but he isn't all talk. He lives up to the title.

As president of the Miss Venezuela organization, Sousa has produced more beauty pageant winners for Venezuela than any other country. The Latin country has won 22 global beauty competitions, including seven Miss Universe titles while Sousa has been at the helm the last 30 years. This makes him the most successful beauty pageant director and puts him in the Guinness Book of World Records.

A photo posted by Osmel Sousa (@zardelabelleza) on Sep 3, 2015 at 12:35pm PDT

While Sousa didn't name a favorite winner, he did reveal that the group of contestants from Season 8, from which Puerto Rican beauty Aleyda Ortiz was crowned, were his favorite by far.

As for how "Nuestra Belleza Latina" has changed since its premiere in 2007, Sousa claims it's still pretty much the same except for what the judges and fans want to see from contestants.

"There hasn't been much change but I think now it is emphasized that the girls, aside from being pretty and having a great figure, need to be impactful, sincere, talented and with personality," he said. "With all of these attributes we will see who the winner of 'Nuestra Belleza Latina' is."

Make sure to catch Season 10 of "Nuestra Belleza Latina" when it premieres on Sunday, Feb. 28 on Univision.

Watch Sousa discuss the upcoming season below.

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