In this age of insta-everything, one of the most important features of a best-selling smartphone is the camera. HTC knows this and will be delivering a punch with a "very, very compelling" snapper in its next flagship phone.

According to a report from CNET, the HTC executives are confident with the company's newest device, even after seeing the spotlight on rivals Samsung and LG. The upcoming handset hasn't been publicly named by the team yet, but the industry is calling it One M10 due to HTC's regular scheme in naming their smartphones.

In the interview with Chief Financial Officer Chialin Chang and CEO Cher Wang, it was revealed that one of the One M10's most significant upgrades is its camera.

"We can confidently say that HTC will have a very, very compelling camera experience," Chang said during the Mobile World Congress in Barcelona. "We're making this comment after we've seen what's going on in the market."

The previous device in the line, the One M9, featured a disappointing camera, so a better picture-taking experience will go a long way in the next iteration of HTC's smartphones.

"Hopefully this year it will be different," Chang acknowledged.

Although the HTC executives are highlighting the camera in the next flagship mobile phone, the buzz during the Mobile World Congress was loudest regarding the various VR technology in the market. As one of the manufacturers of the upcoming VR technology, HTC is attracting a lot of attention and questions about bringing the VR magic to the mobile platform.

According to a report from Tech Times, Drew Bamford, corporate VP of HTC's Creative Labs, admitted that there are "really cool stuff" in the works within HTC. However, he was non-committal about the development of VR technology for the mobile market.

"I can't comment on our future roadmap but you can imagine HTC is as design led and innovation led business and of course it would make sense for us to work on more kinds of VR products, and products that unite our phone business and our VR business in ways that makes sense," Bamford responded to a question about the subject.

The HTC team has remained relatively quiet about the new mobile phone dropping, but some leaks have offered details of the device. Some features expected in the One M10 include a 5.2-inch QHD screen, the new Snapdragon 820 processer, Adreno 530 graphics, 4GB of RAM, 32GB of internal storage and a microSD slot for additional space, per N4BB.