The Apple Worldwide Developer's Conference is underway, and a new report shows adoption of iOS 7 is high in Canada and the United States, using data collected by sampling nearly 300 million page view impressions.

Chitika Insights analyzed iOS-based online advertisement impressions from Canadians and Americans using Apple's mobile platform during a one-week period from both iPad and iPhone devices.

According to the latest report, 89.7 percent of the web traffic from iPhone users was through iOS 7. The report noted the market share percentage is an increase of 5.4 percent from February's study. iPhone owners with the iOS 6 operating system accounted for 8.8 percent of the web traffic market share. iOS 5 on iPhone devices still exist as it represented 1 percent of the market share, ahead of 0.5 percent of iOS 4 or earlier versions.

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The iPad's web traffic is followed a similar pattern as iPhone users. iPads with iOS 7's web traffic dominated the tablet market share with 84.8 percent. Although iOS 7's web traffic percentage via the Apple tablet is lower than on the iPhone, its market share was higher than iOS 7 iPhones by 6.3 percent compared to Chitika Insight's February report.

The iOS 6 platform is slightly less popular on iPads than iPhones. On the iPad, iOS 6 was recorded with 7.9 percent, ahead of 5.6 percent for iOS 5. iOS 4 and earlier versions are 0.7 percent more popular than on iPhones.

In comparison to a similar report by Chitika Insights prior to WWDC 2013, the then-relatively new iOS 6 represented 92.7 percent of iPhone web traffic and 82.9 percent on iPads.

"The slightly lower share for iPhone in 2014 may be the result of several issues some users have dealt with as part of iOS 7.x updates, leading a small percentage to stick with iOS 6," the report noted.

The iPad's higher iOS 7 share has been linked to the operating system's compatibility to all iPads except for the original 2010 model.

Chitika Insights' data was collected between May 22 and May 28. The 300 million Canadian and U.S. web impressions were measured by page views and not unique visitors. The study was also generated through web browsing, not desktop or mobile applications.

"As an ad network, Chitika Insights measures usage based on ad impressions served within our network," noted Chitika Insights in its report. "An ad impression is measured when an individual user loads a page containing Chitika ad code ... This means that if a user views ten pages that contain Chitika code, they will register ten ad impressions."

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For the latest updates, follow Latin Post's Michael Oleaga on Twitter: @EditorMikeO or contact via email: m.oleaga@latinpost.com.

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