2K Sports hasn't run out of new stuff to tease gamers with as they approach the Oct. 2 release of NBA 2K14. After a series of tweets, it seems that another new feature is coming to the game.

NBA 2K has been one of the most successful sports video game franchises, and with the upcoming NBA 2K14 release, gamers and sports fans alike are all waiting to see what the game has in store.

On Sunday, 2K Sports tweeted a hint to what could be a new highlight of the basketball game.

"#3R335 #NBA2K14," the official 2K Twitter account posted.

Just the day before, Ronnie Singh, the Digital Marketing Director of 2K, also sent out the same code on his Twitter.

"Pay attention.." Ronnie tweeted, followed by the same hashtags #3R335 and #NBA2K14.

Chris Manning, Community and Social Media Manager of 2K, also sent out the same code together with an image of him and Singh shooting something on a green screen. He also teased an announcement scheduled for next week.

To find out what #3R335 mean, we'll have to wait until next week when 2K Sports reveals what the new game feature is.