How to Use Hashtags to Draw Traffic to Your Instagram Page

Drawing traffic to your Instagram page is a very important strategy in Instagram Marketing. But how can you draw the traffic you need for boosting your online presence and brand visibility to your Instagram page?

Well, one way is by hashtagging all the pictures and videos you post on your TL.

For those who do not know what a hashtag is or what it does, they are actually those simple hash (#) symbol (also called pound sign) preceded words or phrases you see on people's posts.

Yea, they are not there for nothing. They do have their purpose and are mostly used to speed up social media searches. You can also use hashtags to trend important topics and promote your products and services online.

How then can you use them in the right way to draw traffic to your Instagram page?

Undertaking a Personal R and D

Researching on whatever you have to do before kick-starting the process itself is the best way to familiarize yourself with that thing.

With hashtags, you can learn more and also familiarize yourself with it by simply following famous Instagram users who you have the same niche with.

You'd be able to easily gather information on all the types of popular hashtags that you can use to promote your products to the ever-increasing online population on Instagram from influencers who already know the game.

The more people search for a hashtag you've used, the more you're likely to appear in their search results and also get more traffic to your page. Using searchable hashtags are good for promoting your products and services to your target audience.

Using Hashtags

There are a lot of hashtags; from industry-specific hashtags (#graphic design, #photography, etc.) to regular trending hashtags people use every day (#nofilter, #love, etc.).

Knowing how and when to use them can help you get more likes on Instagram. And, the more likes you get on each of your posts, the more people will be able to find you on the networking platform.

• Avoid Using Irrelevant Hashtags

If you want to draw people to your page, you have to give your audience what they want by providing quality content always and hashtagging them with the relevant hashtags. Let the caption and tags you use on your posts be in tandem with your contents. This way, you get more traffic on your page.

• Don't Overuse Hashtags

When your posts are usually stuffed with hashtags, relevant or irrelevant, people will start to suspect that you're just an attention seeker who probably has nothing to offer.

Overusing hashtags can annoy your followers and non-followers alike. So use hashtags moderately and make sure they are just the perfect types you need to engage your target audience.

• Use Short and Simple Hashtags

Short and simple hashtags are easy to remember. Don't stress your followers and non-followers with ambiguous tags they're not likely to remember when they want to refer you or your product to a friend.

Instead of using a long hashtag like "#GamingWithMyBestFriendsAtHome", you can use "#HomeGaming" and/or "#GamingWithBFFs". Using only a few characters in your tags makes it easier for people to find you and also check you out.

• Use Unique Hashtags

People share up to 80 million photos every day on Instagram, making it sometimes difficult to search for specific photos. Hashtags are like the keywords you use to narrow down your searches. On Instagram, hashtags clusters posts with similar tags to make it easier for users to find whatever they're looking for.

In Instagram marketing, you can take advantage of this web feature by using unique hashtags that relate to your business, such as your brand tagline, brand name or even the name of any of your products. When they see something catchy and unique, people's attention would be drawn to your page. They'll like to see more of you and what you can do.

Kiss-off

Instagram is one of the most effective social networking platforms you can use to promote your brand as a business owner. Not only does it provide you with the opportunity to share your products online, with your target audience, it also helps you in generating more leads from the ever-increasing numbers of active users you have free access to.