Many people have a hard time trying to spend their time on Instagram productively. Some people have even tried to delete their Instagram accounts because they see them as a workplace distraction. However, deleting an Instagram account might not work for everyone. It's also not an economical move, considering that some people buy Instagram followers to boost their social media presence.

Instagram is among the leading social media networks today with over one billion active monthly users. This makes it a powerful tool that companies can use to market their brands. Some people have even used Instagram to launch their brands or businesses. Others have used it to re-invent their images.

Being a popular and promising platform, Instagram can be used productively by brands and individuals. However, you need a proper strategy to spend time on Instagram productively. It's only with an effective strategy that you can attract and engage followers to grow your Instagram followers. If unsure of how to productively spend time on Instagram, here are tips to guide you.

Start a Social Business

Compared to other social media networks like Twitter and Facebook, Instagram is less competitive with a more engaged audience. That means you can use the traffic of more than 500 million active daily users to star and grow a social business on Instagram.

To do this, show your audience the solutions that you can provide. Focus on adding value to your audience and maintain a good look while doing it. Never forget that visual content is very important on this platform. Therefore, if you start a service-oriented business, showcase the process behind your service.

For instance, you can use quality videos and graphics to show the culture of your company. Also, let the world know the mission of your company. You can also share how-to content and tips. You can also use different formats, upload short videos, and share different photos.

Start an Effective Campaign

Many people fail to use Instagram productively because they do not have a campaign. An effective Instagram campaign should focus on producing quality and relevant content. A major hit to Instagram productivity is the inability to generate quality, fresh content. Some people create Instagram accounts but they don't know what to post.

To spend your time on Instagram more productively, you can ask your fans to engage in a task. For instance, you can ask your Instagram followers to provide or share user-generated content. This can provide a chance for you to connect with the audience. It can also make your brand look more authentic.

Use Relevant Hashtags

Not every hashtag is ideal for all the content you create for Instagram. To spend your time on Instagram productively, come up with a hashtag strategy. Your goal should be to attract ideal clients using an effective hashtag strategy.

Hashtags can be used to say many things in a single phrase. They are also great marketing tools when it comes to building brands. Therefore, focus on using brand-related and unique hashtags. Find and use hashtags that will drive visitors to your brand directly and enhance exposure for your content.

Keep Your Instagram Activity Simple

Instagram started as a photo-sharing platform. And, it remains a highly visual platform. Therefore, spending most of your time trying to create a large text block is not an effective way to grow your following or your business. Large text blocks will most likely not attract more Instagram followers for you. Essentially, most Instagram followers won't scroll past the first few lines of your text. Instead, they will move on to the next post.

Long captions may be effective on Instagram. However, short captions are more impactful because they don't turn viewers off due to their shorter attention spans. To be more productive with the time you spend on Instagram, focus on creating brief, witty, fun, and meaningful captions rather than large blocks of text.

Use Apps to Boost your Instagram Productivity

Crafting and posting quality content on Instagram can be difficult for people with limited time. Even when you create and share quality content on this platform, you may not have time to respond to all comments, engage with the audience, and act as expected.

However, you can use Instagram planning and scheduling tools to do all this. These apps are great tools that you can use to schedule your Instagram posts in bulk. That means you can have your posts scheduled ahead of time. That way, you can reduce the time you spend posting content and interacting with your followers.

Using Instagram apps to schedule and plan your content can help you run campaigns smoothly. Currently, Instagram users have many tools to choose from. Nevertheless, find out more about the features and functionalities of different tools before you decide on what to use.

Collaborate with Others

Perhaps, you don't have a business, product, or service to promote on Instagram but you want to spend time on this platform productively. Well, you can collaborate with other Instagram users. For instance, you can engage in influencer marketing. This entails collaborating with brands to boost their marketing messages' reach.

If you have a brand that you promote on Instagram, you can use shout-outs. This entails partnering with a brand with almost the same number of Instagram followers and promoting each other. As such, you both benefit from the increased exposure to the audience of each other.

If you have a massive following on Instagram, you can look for influencer campaigns. That means you will be paid to promote the services or products of a brand. That way, you can earn money while promoting the brand, its products, or services to your audience.

The Bottom Line

There are many ways to productively spend time on Instagram. However, what works for one Instagram user might not work for the other. Therefore, look for a way that suits you when it comes to spending time on Instagram productively. And, don't forget to socialize and have fun while doing it because that's what social media platforms are meant for.