The Arizona Consumer Fraud Act is the basis of a lawsuit filed by Arizona against Google. It was reported in an article that the lawsuit was filed after a 2018 investigation of Google's location tracking activities.

According to this article, Google was being accused of deceiving and employing unfair practices for attaining the location of the users of the company's services. Users of Google's services were not asked for permission before their location data were collected by the company. Furthermore, It was also reported in the article that Google can keep a record of data on their customer's location to help with advertising. The lawyer who filed the lawsuit is Attorney General Mark Brnovich. The lawsuit aims to collect the profits earned by Google from its location tracking activities.


Google's Response

According to an article, Google's services were ensured to protect the privacy of the information regarding their users and this includes their location data. Furthermore, the company explains that the lawsuit had erroneously interpreted their services to the public as something negative.  They aim to make everything clear to everyone about the case. 


Google's Earnings From Ads

Based on an the report, Google earns a significant amount of earnings from advertisements. They make use of user data they collect for targeting potential customers for advertisements without the user's permission. It means that the tech-giant had made use of the data that were made available through their user's usage of their services to provide an insight for the company on which ads to direct to those users.  

Additionally, the article reveals that the company collects information from the users of their services through deceptive means such as not clearly stating to the users of their service how the information they provide to Google is being used by the company. 

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The Consumer Fraud Act of Arizona

In a recent release about the concealment of relevant information from sellers to their customers and deception of sellers to customers about a sale of goods or services to customers is prohibited under the Consumer Fraud Act of Arizona. This had been the ground of the lawsuit filed against Google for deceiving and insufficiently disclosing information to the users of their service on how the company makes use of their information to earn profits through advertisements.

The report states that the law of the state of Arizona prohibits the plaintiff from releasing to the public the major outcomes of their investigation regarding the lawsuit filed against Google. It means that there is still a need for the company in question to contest the release of the investigation before it can be released to the public.