The majority of Latinos are expected to support President Donald Trump in the upcoming election because of his efforts towards the largest minority group.

Latinos for Trump
Businesswoman Laura Nowlan gestures as she participates in a roundtable discussion with U.S. President Donald Trump and supporters from the Latinos for Trump Coalition in Las Vegas, Nevada, U.S. Reutersconnect

Latinos and Hispanics are the largest minority groups in the country. They are comprised of over 60 million eligible registered voters, according to Pew Research Center. Thus, it is no longer a surprise that both parties are courting Latino and Hispanic communities.

The largest minority group in the country is more likely to support Trump in the upcoming election. Since Trump took office, the Latino population in the country has increased to four million. Though the Latino community was viewed historically with low participation in the election, Latinos are now more aggressive to vote.

According to a Vanity Fair report, Latinos will have greater political relevance and decisive position in states like Texas, Florida, and New Mexico. In these states, Latinos feel that Trump gives them more attention than the other presidential candidates.

In fact, Trump has more political ads translated into the Spanish language so that his platforms could reach the Latino and Hispanic communities across the country. The Latinos for Trump Coalition has also been very vocal and supportive of the president in the past few weeks.

It can be remembered that there were more Latino and Hispanic speakers during the Republican Convention Party. There was also a separate convention together with the Latino and Hispanic entrepreneurs and business owners, where Trump expressed his support to them amid the pandemic.

Moreover, a growing number of Latinos in the country consistently rated Trump with a very high score on economic issues. They also said they are willing to look past the president's rhetoric statements towards the minority group, particularly on immigration and border wall issues.

Geraldo Cadava, a History professor at Northwestern University and the author of "The Hispanic Republican: The Shaping of an American Political Identity," said: "With Latinos in particular, this is where they talk a lot about rising rates of homeownership, rising family incomes, low rates of unemployment. Their argument is that those are the things at the end of the day that matter."

Trump and his campaign team have been very aggressive in reaching Latino voters. Daniel Garza of The LIBRE Initiative said that the president "opened up the White House to Latino evangelicals, pastors, women, youth business owners across the board."

"They've gone out of their way to accommodate for Latino voices," Garza added.

The effort to reach out to the Latino community goes beyond the confines of the White House. Vice President Mike Pence and other senior White House officials conducted listening tours with Latino voters during the Trump administration's early days.

Trump and his campaign committee are very serious in reaching out to Latino and Hispanic communities. It was even more evident and observed during the GOP Convention, where a handful of Latino speakers expressed their support to the president.

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