HTC, the manufacturer of the "2013 Smart Phone of the Year" with the HTC One (M7), has been keeping busy since it released the One (M8) in late March.

From the HTC One Mini 2 to the Sprint audiophile edition and now to the One (E8), which was previously known as the HTC One M8 Ace, HTC has been churning out devices that the company hopes will keep it at the top of the smartphone game.

The HTC One E8 is the latest phone to be released in China and is expected to be released in the U.K. later this month. Besides the E8's body sporting a plastic build instead of the aluminum one the M8 touts, the most notable difference is in the price, PC Advisor reported.

The latest device is expected to cost no more than 300 euros -- roughly $509 -- which is half the price of the M8 going for 519 euros.

The two phones are very similar with the E8 still sharing much of the same qualities the M8 has that made it such a popular phone to begin with. Both are 5.75 inches tall and 2.78 inches wide and also have a 5-inch Super LCD 3 display.

The two HTCs share all the same design features, including the front-facing BoomSound stereo speakers, with the exception of the power button, which is located on top edge of the E8.

However, as mentioned before, the bodies are quite different. The M8 is built with a 90-percent metal unibody chassis, while the E8 has a polycarbonate shell that has a dual-curve design, according to PC Advisor.

The E8 weighs a little less at 145 grams -- .32 pounds -- compared to the M8, which weighs 160 grams -- .35 pounds. The M8 runs on a 2.3GHz Qualcomm Snapdragon 801 processor with 2GB of RAM and sports Adreno 330 graphics. The E8 is expected to have the same.

The E8 will only have one option for storage at 16GB but will still come with the microSDXC slot for more memory just like the M8.

Another key difference is the camera functionality. The M8 is so popularly known for with its Duo Camera that pairs a 4.1Mp Ultrapixel camera along with the second camera that captures depth. The E8 will only have a single 13Mp rear camera, although it will still have the 5Mp wide-angle front camera for selfies and video chats, PC Advisor reported.

Just like the M8, the E8 will include dual-band Wi-Fi, 4G, Bluetooth 4.0 and NFC as well as perform on the Android 4.4 KitKat software with Sense 6.0 Interface and BlinkFeed.

There is still no word yet on whether or not the E8 will be available in North America. But if it does arrive in U.S. stores and priced similarly to the Chinese and European markets, consumers may want to consider the E8 considering its similar features to the M8 and cheaper price.