Instacart Entices COVID Vaccine Takers, Offers Snacks as Prizes to Online Grocers
The White House teamed up with online delivery company Instacart in attracting more COVID vaccine takers in the U.S., in a prize that will not be turned down by people: snacks. The delivery company announced to online grocers on Wednesday about the sweepstakes called "Get Vaxxed for Snacks," according to a USA Today report.
The partnership between the online delivery company and the White House is inclined with President Joe Biden's goal of getting 70 percent of Americans vaccinated by July 4.
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"Get Vaxxed for Snacks"
Instacart is the latest company to urge the Americans in taking the COVID-19 vaccine and support the White House's National Month of Action, which gears to vaccinate more Americans.
"Instacart is proud to join the White House's effort to encourage more vaccinations in the U.S. so we can all gather safely around the table again and celebrate with friends and family," said Instacart founder and CEO, Apoorva Mehta in a statement.
Two hundred winners of the July 1 draw will receive a $500 Instacart gift card that will fill the lucky online grocers' fridge with snacks and food this summer. The sweepstake is open to all legal residents of the United States and the District of Columbia who received their first shot or fully vaccinated Americans, aging 18 years old and above.
However, online grocers who are from New York and Florida will not enjoy the incentive from the company because sweepstakes are prohibited by their states. Furthermore, employees of sponsors and their affiliates, advertising promotion agencies, subsidiaries, and the immediate family members of Instacart's employees are not allowed to submit an entry.
Instacart also pointed out that one person per household is only eligible to submit an entry on the sweepstakes, that will run from June 16 to June 30, 11:59 in the evening, PT.
To register, entrants need to indicate specific information on Instacart's website, such as providing the date of the first vaccination.
Apart from instructing the online grocers on how to enter the sweepstakes, Instacart also underscored that winners who have any portion of their $500 gift card that is unclaimed or unused will be forfeited by the company and would not be substituted with no additional compensation.
Instacart on Promoting COVID-19 Vaccine to Online Grocers
"Get Vaxxed for Snack" sweepstakes was not the first program Instacart made to support the vaccine rollout in the United States. The online delivery company spearheaded the "COVID-19 Vaccine Stipend Program" for their online grocers' community.
The said program aimed to provide their shoppers and in-store teams with financial assistance while they take time to get inoculated against COVID-19. To date, the company paid out about $2 million under the said program.
Apart from Instacart, several companies also held their incentives to entice more vaccine takers in the U.S. USA Today reported that Krispy Kreme is giving away free doughnuts to those who show COVID-19 vaccine cards. CVS Health, United Airlines, Kroger, and Anheuser-Busch also hopped in to attract more vaccine takers.
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