The Mexican government confiscated thousands of Kellogg cereal boxes in more than 75 stores. On the other hand, the warehouse located north of Mexico City was the one that was raided the most by authorities.

The Mexican government explained that the current laws prevent food companies and agencies from using marketing ploys, such as mascots, to attract young individuals.

They added that the action against Kellogg came since they are now focusing more on the residents' health.

Aside from cartoon mascot, officials also claimed that the cereal boxes also exclude essential nutritional information, as stated by the country's consumer protection agency.

Because of the current issues with Kellogg, around 380,000 cereal boxes were seized in Mexico.

Will This Affect Kellogg's Cereal Business?

Right now, the multinational food manufacturing company hasn't released any statement regarding the raids involving its products.

This means that it is still unclear if Kellogg will remove its popular cartoon mascots just to make sales in Mexico. According to Newsweek's latest report, Kellogg became popular with kids because of its child-friendly characters.

These include Toucan Sam, a toucan bird that is featured in Kellogg's popular Froot Loops cereal brand. On the other hand, Snap, Crackle, and Pop of Rice Krispies played important roles in the food agency's popularity.

A 2014 study conducted by the U.S Center for Biotechnology Information revealed that cartoon mascots could create a parasocial relationship with young people. This is why many cereal brands and other junk foods rely on fictional characters to attract kids.