Android Gains vs. iOS in Enterprise Market
Google's Android mobile operating system continues to make gains against Apple's iOS, and this time the open source code seems have to have a dent in the enterprise market.
According to a Good Technology's Mobility Index, Android enterprise device activations during Q2 2014 increased to 32 percent of total activations, a steady jump of 5 percentage points. Meanwhile, Apple iOS enterprise device activations fell by the amount Android gained to 67 percent.
As far as what type of device is being activated in a business setting, tablets stave off smartphones 58 percent to 42 percent.
iOS does have a far more significant lead when it comes to enterprise app activations -- a more important litmus, according to a Forrester report earlier this year. The same report shows that 70 percent of firms see mobile infrastructure as a high priority.
"In the very near future, technology management professionals must provide access to a host of corporate applications such as CRM, BPM, and HR," reads the report. "This is already evident, as we see more spending shift to software for mobile applications and middleware as well as the necessary management solutions to provision and manage mobile applications. At the end of the day, we may talk about mobile devices, but in reality it's all about the apps."
Apple leads in enterprise app activations with 88 percent happening on iOS. Still, even here Android has made some gains. Apple's 88 percent represents a drop of 4 percentage points from the first quarter, while Android has jumped to 12 percent of total enterprise app activations.
Of the apps activated, the most popular ones tend to be document editing apps, instant messaging, and custom apps.
Whether or not the trend of Android slowly chipping away at iOS's market share on all fronts will continue, Apple does have some tricks up its sleeve on the enterprise side. Apple devices are still preferred and the Cupertino giant recently announced a partnership with IBM to develop enterprise-minded devices and apps. IBM will begin selling iPads and Apple will help IBM out with their clients. If anything, the deal should help Apple hold off Android for a little while until Google comes up with something as comprehensive and custom minded.
"For the first time ever we're putting IBM's renowned big data analytics at iOS users' fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver," Apple chief executive Tim Cook said in a press release.
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