Google Inc. has announced that it has bought Zync Inc., a visual effects cloud-rendering tech company. Zync is the owner of Zync Render and several other online video rendering tools, according to Bloomberg.

The company's program, Zync Render, makes it easier to render visual effects in the cloud. It has been used for the rendering of effects in movies like "Looper" and "Star Trek: Into Darkness," "American Hustle" and "Flight."

Google is said to acquire the technology so that studios will find it easier to use the company's Cloud Platform infrastructure. Zync says that its technology has been used for the production of hundreds of commercials and over a dozen films, totaling to about 6.5 million rendering hours.

According to the announcement made by Google, a powerful infrastructure is needed for special effects rendering. While there are movie studios that have their own render farms, there are others that do not have that capability and the cloud is their only means to render their effects faster.

Google also says that it will offer per-minute billing to studios but further plans for the Zync Render service were not disclosed.

On the other hand, the team at Zync says that the reliability and scale of the Google Cloud Platform will help them offer better services, including better pricing, more host packages and scalability.

Zync, Inc. was founded in 2011. The company, which is based in Boston, is a cloud-based storage and rendering platform for 2D and 3D applications which consist of storage, licensing, scalable computing and data transfers for software for rendering visual effects and files within the supported host applications.

Google's product manager said that the service will be of great help to studios that do not have the resources for compute capacity or in-house rendering as well as helping the studios to manage their costs. Their per-minute billing offer will allow studios to pay only for their used capacity instead of paying for per-hour increments.