Starbucks Coffee to Offer a Quick Visit Option: First Express Store Will Open in New York
A new announcement from coffee mega-chain Starbucks may mean there will be even more coffee shops in the future.
Starbucks said Friday that it plans to open express stores in 2015, better serving customers who need a quick drink or snack. These express stores will be smaller spaces than most Starbucks stores and will feature a limited menu. The format is supposed to help the company reach more concentrated urban neighborhoods.
According to Starbucks, their locations that have attached drive-thru windows tend to have higher sales growth, alerting them to the fact that commuters are a potentially lucrative market to tap into. The new store format will also allow for more mobile ordering through their digital app, which has payment information held within users' accounts.
The first of these express stores is scheduled to open in New York in early 2015.
On the other side of the country, the coffee company will also be opening a Starbucks Reserve Roastery and Tasting Room in Seattle later this year. Proposed as a space where there is a "union for Starbucks of coffee theatre and manufacturing."
Inside, it will contain a tasting room to learn more about coffee processing, a retail section to purchase products and a facility where small-batches of coffee from the Starbucks Reserve line will be produced. Starbucks Reserve coffee is currently offered in 800 of its shops and plans to increase to 1,500 stores by the end of next year.
The 15,000-square-foot tasting room is a way for customers to make memories in the store instead of simply accomplishing an errand.
While the company is diversifying to add both quicker and more personal shop options, in general, Starbucks is expanding their traditional storefronts as well. The company said it will add 1,550 stores in 2014 and 1,600 more in 2015.
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