Long-running animated series "The Simpsons" will air for the first time ever in China as part of a deal between Fox and Sohu Video.

"Sohu is the pioneer in the industry that offers premium and licensed video programs to our audience in China," Charles Zhang, chairman and CEO of Sohu.com Inc., said. "The introduction of 'The Simpsons,' a household name in the U.S., will further enrich our users' choice of the best American content when they come to our platform. This deal once again demonstrated our commitment in bringing the best experience to our users and tireless efforts to enhance our competitive edges in the industry."

Despite China's relatively strict media censorship laws, the adult-humor show will broadcast its past 25 seasons as well as its latest, which debuts on Fox on Sept. 28. The program will be subtitled in Mandarin, according to The Hollywood Reporter.

Almost immediately preceding this deal was Fox's airing of all 552 episodes of the series on its new 20th Century Fox cable network, FXX. The binge-marathon lasted 12 full days and showed strong ratings, according to Variety.

The agreement was largely due to the efforts of Mark Kaner, president of 20th Century Fox Television Distribution.

"'The Simpsons' is a unique television property, which has the ability to transcend worldwide cultural boundaries and has the capability to easily translate into any language. We are excited to expand our existing and long standing partnership with Sohu to allow audiences in China to watch one of the greatest TV shows ever made," Kaner said.

This deal is also a bit of a turn away from recent trends in the Chinese media industry. Recent regulation has curtailed the volume of content allowed on Chinese video platforms.

The series has been licensed to 180 countries, reaching more than 190 million weekly viewers.