The month of September is usually the busiest time for the smartphone industry, as evident in the recent formal launch and introduction of the Sony Xperia Z3, Samsung Galaxy Note 4 and, of course, Apple's iPhone 6.

However, the players in the smartphone market are not complete since Google has not announced its next handset, namely the Nexus 6. While no confirmations have been made regarding the company's next smartphone, it seems like there is already a high demand for the Nexus following the incredible reviews of the manufacturer's existing smartphone.

It would seem that users are starting to become more aware of the best features and functionality given a phone's price and not relying solely on marketing tactics to make a decision. Now it seems like there is a toss-up between the Moto X and the Nexus 6 in the Android market.

The original version of the Moto X enjoyed massive popularity, paving the way for its successor this year. Moto X will be released later this month in several regions at about $499 without a contract. Although the new smartphone will be running on Android 4.4.4 KitKat, the manufacturer has promised an Android L update once it becomes available, Phones Review reports.

Moto X features a 5.2-inch AMOLED display with a screen density of 424 ppi and a 1920 x 1080 resolution, Adreno 330 graphics, a 2.5 GHz Snapdragon 801 quad-core processor and either 16 GB or 32 GB of non-expandable internal storage. Its primary camera has 13-megapixels with autofocus and dual LED flash and it also packs a 2-megapixel front camera.

Since the Nexus 6 has not yet been officially announced, no specs have been confirmed. However, leaks suggest that it will sport a 2.65 GHz Snapdragon 805 quad-core processor with Adreno 420 graphics and the screen is rumored to be either 5.2 or 5.9 inches with 2560 x 1440 QuadHD resolution. Speculations also suggest that it will be released already running on the awaited Android L OS.