'Frozen' Movie Online, Let It Go, Games & Rides: 'Frozen' Toys Top Holiday List; New Ride Gets Mixed Reaction
Fans of Disney's "Frozen" may be thrilled to know that their favorite characters will soon be at Epcot with the new attraction replacing Maelstrom, but some Epcot fans are a little bitter.
The current log-flume ride at The Norway Pavillion at Epcot in Lake Buena Vista, Florida, will shut down on Oct. 5 to make way for a "Frozen" attraction that is slated to open by 2016.
While critics have said the current ride's portrayal of the country is inaccurate, the ride has always been able to attract visitors.
But Disney has chosen to replace it with a "Frozen" attraction to take visitors to the fictional land of Arendelle, where the movie was set, and which was inspired by actual villages and towns in Norway.
"It's always sad when a beloved attraction closes, but Maelstrom was always the little ride that could," Andrew Tipton, of the blog Disney Hipsters, told Fox News. "I doubt anyone would rank Maelstrom up there with 'Pirates of The Caribbean' or 'The Haunted Mansion,' but for 26 years this ride has been a consistent part of peoples lives. When other attractions struggled through a decade Maelstrom kept chugging along, and in the last few years became a modern classic."
But Disney is looking to cash in on the popularity of the hit animation, which has continued its hot streak nearly a year after being released in theaters. It has been immensely successful globally, grossing more than $1 billion worldwide as of May.
This is a lesson learned from the under-preparedness Disney faced from the success of "The Little Mermaid," according to the Huffington Post.
It took Disney more than a decade to open rides in the Tokyo and California parks, and merchandise at the time was either out of stock or unable to meet demand -- such as doll-maker Mattel's decision to release a blonde version of Ariel, since research showed them that little girls did not like to play with red-headed dolls.
This time around, Disney has it right, and the toy-makers are buoyed this holiday season by the sales of Frozen characters and toys, Bloomberg reports.
Although the success of the "Frozen" caught toy-makers by surprise, resulting in a shortage of merchandise and sky-high prices last year, the industry is better prepared this holiday season.
"It's going to be a frozen Christmas, ice cold," Laurie Schacht, president of Adventure Publishing, told Bloomberg. "The appeal is so broad, and it's such a wonderful story that parents are happy to put merchandise like this in their kids' hands."
Adventure Publishing Group's Toy Insider Hot 20 list released Tuesday and highlighted the top toys for the holiday season -- and Disney was all over that list.
''Disney is on the pulse of the American heartbeat these days," Schacht said.
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