Starbucks to Offer Coffee Delivery, Pre-Order and Pre-Payment With New Mobile App Starting in Portland, Oregon
If the java from your home or office coffee maker doesn't do it for you, Starbucks can soon solve your conundrum, the Verge reports. The coffee house chain will begin delivering beverages and food items in select markets next year.
"Imagine the ability to create a standing order of Starbucks delivered hot to your desk daily," said Howard Schultz, the Seattle-based company's founder and CEO. "That's our version of e-commerce on steroids."
The service will kick off in Portland, Oregon, next month, according to CNBC. Customers need to be members of Starbucks' loyalty program to use the yet-to-be-released cell phone application that will allow customers to order and pay for deliveries.
For customers who prefer to make their way to a Starbucks store, there will also be the option of skipping the line: The mobile app allows patrons to pre-order and pre-pay for a hot cup of java to be picked up at one of the coffee house's locations.
Matthew Ryan, the company's global chief strategy officer, said the initiative was moving "full speed ahead" but is still in its "early days." More details would be forthcoming, he added.
"The move comes as Starbucks increasingly focuses on adapting to the shift in consumer behavior to shopping online more and in stores less," CNBC reported.
The chain was an early adopter of cell phone-based payment options. Schultz has claimed that 90 percent of U.S. mobile transactions are made at Starbucks, Ad Age said, which reportedly accounts for 15 percent of its sales.
Developing mobile solutions continues to be a priority for the brand.
"In 2013, payment for purchases by use of all mobile devices in the U.S. totaled $1.3 billion. That was the entire market," Schultz said.
U.S. mobile payments are expected to keep rising. According to a Forrester Research study cited by Ad Age, it is expected to reach $90 billion by 2017.
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