Here's our breakdown of how the Amazon Fire Phone stacks up against the iPhone 6.

Pros and Cons of the Amazon Fire Phone:
The Amazon Fire Phone has 2GB of RAM compared to the iPhone 6's 1GB RAM. It has a more
powerful front and rear camera - 2.1-megapixel and 13-megapixel compared to the iPhone's
1.2-megapixel and 8-megapixel camera lenses, respectively. It also has a more powerful quad-core processor.
The highest-storage-capacity Fire Phone has only half the storage space of that of an iPhone 6
in the same category.

Pros and Cons of the iPhone 6:
If brand is not the main edge, the iPhone 6 has a 128GB version, which the Fire Phone lacks.
The iPhone is measure in at 6.9-mm and 129 grams, making it a slim and light device. It has features like fingerprint sensor and Apple Pay.

But when it comes to hardware configurations, the iPhone 6 doesn't fare well in front of the
Fire Phone. It has an 8-megapixel camera compared to the Fire Phone's 13-megapixel lens. The
1.4-GHz dual-core CPU is not as slick as the 2.2-GHz quad-core processor.

The Amazon Fire Phone has a 4.7-inch IPS LCD display with 312-ppi pixel density and 720x1280-
pixel resolution. It is available in 32GB and 64GB configurations without any microSD card
slot. At the heart of Amazon's rare smartphone-attempt is a 2.2-GHz, quad-core Krait 400 CPU
supported by Adreno 330 graphics chip and 2GB of RAM. The "slate" form phone has a 13-
megapixel primary camera and provides 22 hours of talktime, 65 hours of music play and 285
hours of standby time. The Fire Phone runs on Android-based Amazon Fire OS 3.5, which could
be upgraded to 3.5.1.

The iPhone 6 is Apple's latest flagship smart phone. It has a 4.7-inch LED-backlit IPS LCD display
with 326-ppi density and 750x1334-pixel resolution. Typical to Apple's tradition, the iPhone 6
doesn't have any expansion slot. It is available in 16GB, 64GB and 128GB configurations, with
just 1GB RAM. It runs on a 1.4-GHz, dual-core A8 CPU and iOS 8 operating system, which could
be upgraded to iOS 8.1. There is an 8-megapixel primary camera lens and a 1.2-megapixel
secondary camera. The phone supports more than 14 hours of talktime, 50 hours of music play
and 250 hours of standby.

Talking Points:
The Fire Phone was launched in July 2014 as an exclusive on AT&T, but eventually Amazon
is reporting a loss of up to $170 million because of the non-performance of the Fire Phone in
the market. Fore those who did purchase it, however, one of the main features of the phone is its Dynamic Perspective powered by 4 front-facing cameras and a gyroscope. Its X-ray feature can also allow you to identify any media. Despite a series of other innovative features, the phone hasn't picked up in sales as expected by Amazon.

The iPhone 6 on the other hand, launched in September 2014, has helped Apple achieve record
sales. The company received more than 4 million bookings in pre-order and another 10 million
units were off the shelves within the first 3 days. Thanks to the massive push by the iPhone 6
series, Apple sold a staggering 39.3 million iPhones in the last quarter.

Prices:
Amazon launched the Fire Phone at a starting price of $649. Even when the company offered it
at $0.99 with contract, not many of the "Fires" were taken off the shelf. The iPhone 6 costs between $649 and $849 for the different models.

Conclusion:
Compare the brands, and the iPhone 6 is the clear winner. But even Amazon's rare attempt at a
smartphone is more powerful than the most famous smartphone series in history. But the fact
that Amazon recently announced having to cut $170 million in loss due to a failed product in
Fire Phone is a clear sign that brand weighs more than performance in this strange world.