Doritos Commercial Contest 2015: 10 Finalists Remain in $1M Super Bowl Ad Competition [Watch]
In less than 12 hours, Doritos' Super Bowl commercial competition "Crash the Super Bowl" will end, but there is still time to vote for your favorite one. The chosen winners will be aired during the Super Bowl on Feb. 1.
Doritos said two of the finalists will air during the Super Bowl game between the New England Patriots and Seattle Seahawks. On Twitter, the brand said the winners will get $1 million dollars each and asks the public to decidevthe ultimate winner.
There are currently 10 finalists shown on the Doritos website, including commercials from the U.S., Canada, Australia and the U.K.
Some of the finalists have already started getting noticed by some news outlets.
The commercial “Trouble in the Back Seat” was directed and conceived by a Mormon father of six from Virginia named Jason Johnson, according to the Deseret News. The commercial includes two of his children and his friend Michael Bell.
"I got to work with people that I really enjoy working with, and everybody got to be a part of it," Johnson told the Deseret News. "To me, that’s a neat thing when you get everyone to participate."
Johnson based the commercial on his family’s interactions in the car but did not believe it would make it this far.
"It’s just kind of our little family activity, something that we work on," he explained. "By no means are we in any way professionals or actors or any of that kind of stuff. This was really just like shooting a home movie with your friends and your family, ... and it's just kept going."
Another finalist, a Chicago native, has gotten attention as well for his entry, reports WLS. Scott Zabielski’s video “The Middle Seat” is another finalist and, like Johnson’s video, beat almost 4,900 entries from 29 countries. Zabieski lives in Los Angeles and works for Comedy Central.
Watch his commercial here:
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