Eminem MMLP2 News: Rapper Celebrates With Release of Limited Edition G-Shock Watch
With The Marshall Mathers LP 2 taking the world by storm, you would think that Eminem doesn't have time to dabble in the watch business. The rap superstar has another trick up his sleeve, however, with his upcoming collaboration with G-Shock.
Eminem's digital G-Shock wristwatch has been made in order to help watchmaker G-Shock celebrate its 30th anniversary. The GDX6900MNM-1, as it has been named, is a spruced-up version of the XL-6900 watch.
G-Shock adds a splash of Marshall Mather on the rugged black digital watch with Eminem's backwards "E" logo proudly displayed front and center on the watch's face, as well as on the band loop. In addition, a "Shady" autograph is etched on the back of the watch's face and its lower band.
"...the GDX6900MNM-1 pays homage to Eminem's rise from one of the Worlds most rugged urban terrains - the streets of downtown Detroit," G-Shock says in the watch's description.
Eminem's home city of Detroit is represented in a red skyline visible on the watch's upper band.
"With hip-hop it's as much about where it's from as who it's for," Shigenori Itoh, Chairman and CEO of Casio America, Inc., said in a press release. "Eminem has an immense and loyal fan base around the world, as does G-SHOCK, making this collaboration one that will connect closely with many thousands of collective fans."
Like any G-Shock watch, the GDX6900MNM-1 is equipped with special features. The Eminem G-Shock features a black dial and black reverse LCD. It is also shock resistant, 200M water resistant, has a super illuminator auto LED light and a 10-year battery life.
This limited edition watch is priced at $180 and will be available starting Dec. 7. There will "limited availability at select retailers," including department stores, key jewelers, fashion boutiques and the G-Shock NYC Soho store, according to the press release.
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