The Xbox One has marketed itself as more than just a game console and that entire idea might create intensified competition in the next few years, according to Electronic Arts CEO Andrew Wilson.

The Playstation 4 is $100 cheaper and focuses more on the gaming aspect of the platform, but both consoles have gone the extra mile to make sure that they cater to all kinds of interests. Microsoft and Sony have struck deals with Netflix, the NFL, and additional partners that hope to capitalize on the evolving living room experience.

The threat for the current companies, however, is that other tech giants could enter the mix to compete for the same things that Microsoft and Sony are just now introducing.

"Our market is evolving at a very, very, very rapid rate," Wilson said to gamesindustry.biz. "I think that Microsoft and Sony have a real opportunity to build a strong following and a strong install base while they continue to be the single best way to get high fidelity, high definition interactive entertainment to your 80-inch television. If you think about Microsoft's strategy--and I think Sony shares some of this in their long-term view, of being a broader entertainment device in your living room--I think they have that time. I think that three years from now, four years from now, they're going to be under some fairly stiff competition for the living room, from mobile providers, from Apple, from Google, from Roku, from Comcast, to try and own that living room experience."

The Playstation 4 was released to the general public on Nov. 15 while the Xbox One came out a week later on Nov. 22. Both game platforms proved to be so popular that Microsoft and Sony reportedly sold a million units apiece on the first day of each respective launch.