¡Estudia, Hay Dinero! ("Study, There's Money!" or "There's Money to Study!"), a new national campaign, provided by platform Univision Contigo, that looks to connect Hispanic students to resources that will help make college education more accessible, and it will help to connect those students to financial aid options.

Univision Contigo partnered with National Association for College Admission Counseling, Steps for College, Get Schooled, the U.S. Department of Education and the Federal Student Aid Office, local school districts and many others to help grant student aid to students who are in desperate need of financial support.

TV, radio, digital and social platforms were used to attract more than 40,000 attendees to the Free Application for Federal Student Aid (FAFSA) workshops held nationwide throughout the month-long campaign.   

Nearly 6,000 attendees were present at the seven workshops in Fresno, where students gained assistance when filling out forms. More than 18,000 individuals took part in the Univision Contigo's comprehensive digital FAFSA guide, and Univision Contigo, which is one of Univision's empowerment platforms, responded to over 5,000 phone calls and 2,500 text messages, significantly increasing the number of informed high school students and families. The newfound resources and information helped to empower young people and set them toward the path of fulfillment and educational success.

Univision Contigo is regarded as one of the most comprehensive and effective initiatives to date and it focuses on immobilizing barriers for the sake of quality education. Also, it promotes the building blocks of success (prosperity, education, health and participation), which equips Latinos families and guides them as their young students seeks higher education. The platform addresses college readiness and completion, wellness, financial literacy, small business entrepreneurship, and growing political participation and governmental pride. It's also affiliated with leading experts, such as the Bill & Melinda Gates Foundation, California Endowment, Congressional Hispanic Caucus Institute, National Alliance for Hispanic Health, and National Association of Latino Elected and Appointed Officials (NALEO). 

During the month of February, First Lady Michelle Obama and Secretary Arne Duncan sat down with Don Francisco, the famous host of the Univision's soon-to-be-cancelled Spanish-language television show, Sábado Gigante, where they addressed the importance of filling out the FAFSA. They mentioned that the education department has simplified the FAFSA, making it easier for students and families to complete.

For more information, including Univision's Empowerment Impact Report, please visit Univision Contigo: Empowerment. Also, for information about the FAFSA, visit www.studentaid.gov .