Tim Cook Apologizes for Apple’s Maps App, Suggests Google Maps
More than one week after Apple ditched Google Maps and launched its new Maps application, the company is apologizing to its customers for falling short on the commitment to "make world-class products that deliver the best experience possible to customers."
"We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better," Apple CEO Tim Cook said in a letter posed on the company's website.
Cook said the company wanted to provide its customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps.
"In order to do this, we had to create a new version of Maps from the ground up," Cook said.
According to Cook, there are already more than 100 million iOS devices using the new Apple Maps and iOS users with the new Maps have already searched for nearly half a billion locations.
Apple has no public transit routes in the app and some notable landmarks are missing or blurry in the app.
Irish Minister for Justice and Equality and Minister for Defense Alan Shatter said an error in the maps application incorrectly locates an airport in South Dublin.
"Clearly the designation is not only wrong but is dangerously misleading in that it could result in a pilot, unfamiliar with the area, in an emergency situation and without other available information, attempting a landing," Shatter said in a statement.
Just a day after the Map release, a parody Twitter account, @iOS6Maps, was created, and quickly removed by Twitter.
Google Executive Chairman Eric Schmidt earlier this week dispelled rumors that Google Maps is pending approval by Apple and said he hoped Google would remain Apple's search partner on the iPhone but said that question was up to Apple.
"I'm not doing any predictions," he said. "We want them to be our partner. We welcome that. I'm not going to speculate at all what they're going to do. They can answer that question as they see fit."
He said the two companies are "literally talking all the time about everything."
Cook promised that the more customers use Apple's Maps app, the better it will get.
He suggested that users download alternative map apps like Bing, MapQuest and Waze from the App Store. Customers can also use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
"Everything we do at Apple is aimed at making our products the best in the world," Cook said. "We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard."
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