McDonald's Menu: Fast Food Restaurant Cuts 7 Sandwiches, Including the Deluxe Quarter Pounder Burger
In order to combat dwindling sales in the U.S., McDonald's has drastically cut down its menu options.
On Tuesday, the fast food giant announced that it will no longer serve the Deluxe Quarter Pounder burger, six chicken sandwiches, and the honey mustard and chipotle barbecue snack wraps, Bloomberg reports.
"It was a 'rolling removal,' meaning restaurants discontinued serving them as their supply depleted" within the last few months, McDonald's spokeswoman Lisa McComb told Bloomberg.
McDonald's decided to slim down its menu after experiencing six consecutive quarters of same-store sales declines in the U.S.
Back in 2007, the chain offered 85 items on its menu. However, that number has grown 42.4 percent in the last seven years to 121 items, according to The Wall Street Journal. As a result, critics say the bloated menu has led to significantly slower customer service.
In addition, a study by QSR Magazine noted that chain's average drive-thru wait is 3 minutes, 9.5 seconds, which is the longest wait time in around 15 years.
Following the restaurant's announcemebt last December that it would roll out a smaller and simpler menu, it then brought in new CEO Steve Easterbrook in January to help turn the tide. Since then, about 700 stores around the world were closed in 2015 while a new sirloin burger was introduced.
McDonald's is also testing an all-day breakfast menu at about 94 restaurants in the San Diego area.
"We look forward to learning from this test, and it's premature to speculate on any outcomes. We're excited to serve our customers in this area some of McDonald's great-tasting breakfast sandwiches, hash browns and other favorites all day long," said McDonald's, the world's largest restaurant chain, in a statement to USA TODAY.
The initiative to give customers the opportunity to order breakfast outside of normal hours is part of the chain's effort to entice customers who increasingly want foods personalized to their own tastes and schedules.
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