Selena Gomez Is Named the Newest Ambassador for Pantene, Joins 'Strong Is Beautiful' Campaign [Watch]

Singer and actress Selena Gomez has been named the newest ambassador for affordable hair care brand Pantene.

Pantene made the announcement Monday and released behind-the-scenes footage for its "Strong is Beautiful" campaign featuring the "Good For You" singer.

"Pantene has always celebrated beautiful hair and strong women," said Jodi Allen, who serves as Vice President of Hair Care & Color for North America at Procter & Gamble. "I am proud that Selena Gomez is the newest member of the Pantene family. Her talents go beyond being an actress and singer. She is a modern beauty with amazing hair and is a true inspiration."

The Latin starlet spent the past few days dropping hints of a major announcement on social media.

She teased fans with clips from her new music video and with images promoting her latest movie "Hotel Transylvania 2." Early Monday morning, however, she took to her Instagram account to share the unexpected news with her fans with a picture from the campaign.

The image features Gomez wearing a fitted white dress and gold sandals with her back to the camera as she shows off her glowing hair.

"I've always loved using Pantene, so it's a dream come true to be the brand's newest ambassador," Gomez said in a statement. "Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves."

Aside from her popularity in music and movies, Selena is known for her philanthropy with UNICEF, where she was appointed as the youngest ambassador in the United States in 2009 and for her positive fashion choices on and off the red carpet.

"My style is constantly evolving and I love to take risks, so I'm always changing my hair style," she adds. "I rely on Pantene to keep my hair strong and healthy so I can take on each day with confidence."

The campaign, featuring Selena in television commercials, print and digital ads, is set to debut August 2015.